EOTECH Issues Possibly the Best Worst Press Release Ever

    EOTECH issued a press release about their new financing program, and it's, shall we say... a bit unconventional.

    EOTECH issued a press release about their new financing program, and it's, shall we say... a bit unconventional.

    EOTECH has become one of the most well-known names in the optics game over the last quarter century, since they revealed their first holographic weapon sight (HWS) with Bushnell at SHOT Show 1996. Their research and development roots run far deeper than that, back to 1972 at the University of Michigan. Over the years, EOTECH has provided millions of optics to military, law enforcement, and private customers around the globe. When Nick C toured their factory a few years ago, they were putting out roughly 500 HWS units and 100 magnifiers per day, and that doesn’t even address their other product lines, like Vudu scopes and thermal/night vision equipment.

    A few of the distinctive and differentiating features of the various HWS models.

    A few of the distinctive and differentiating features of the various HWS models.

    EOTECH products are used, trusted, and beloved by many. They have seen challenges, most notably 2015’s “Thermal Drift-gate“. They’ve also seen many awards and some important historical milestones, like their acquisition by L3 in 2005 as well as the subsequent separation and return back to private ownership in 2020. Now they can add one more milestone to their storied catalogue: 2021’s “Quite Possibly the Funniest Press Release in the Industry’s History”. Anytime a serious company takes a tongue-in-cheek approach to public relations, it tends to make waves (looking at you, H&K Social Media Girl). With the following comedic-styled press release announcing their adoption of a new financing program, EOTECH has tossed a hat in that ring – and it’s pretty great. The release reads:

    EOTECH's Holographic Weapon Sights have been a staple of the optics industry for years.

    EOTECH’s Holographic Weapon Sights have been a staple of the optics industry for years.

    EOTECH Wins Award for Most Boring Press Release


    Ann Arbor, MI (April, 23 2021)
    – I’ve been asked to write a press release on EOTECH’s new offering of a consumer financing option on their website. Boring. It couldn’t be something cool like a new scope, or a new technology they discovered. Nope. It’s gotta be financing. Ugh. Alright. Whatever. Here it goes.

    So, financing. I guess it’s kinda cool. I mean it is another alternative to high interest credit cards. Oh, and it is easy to apply for and in seconds provides instantaneous approval for immediate purchases on the EOTECH website. And it does break down expensive purchases into more manageable payments to hide from your significant other, so that’s pretty cool too.

    Hmmmm. Let’s see. What else. EOTECH did set a goal to be industry leaders in customer and consumer service. Adding another convenient payment option that doesn’t impact consumer’s credit scores but in fact may help boost scores with on-time payments, definitely checks that box.

    I was told to add a quote. Ok. Here is what the lady that worked on this said.

    “Historically, under Big Corp, EOTECH was known to be difficult to work with. Since the divestiture, the new ownership and leadership team has set a goal to become industry leaders in customer service, at all levels. Our relationship with Credova offers consumers interested in purchasing EOTECH products another payment option and convenience.” Said Lisa Kemp, Director of Marketing. “Our products are not inexpensive, so offering an alternative to high interest credit cards may make the purchase process easier, more manageable, as well as address a customer who may not have purchased otherwise.”

    Oh yeah, here is another thing. The financing firm EOTECH partnered with is Credova®. They have been around for years and offer several financing solutions, a seamless approval process for the consumer, have an approval rating around 80% and they take on the risk of repayment from the manufacturer. But what is really cool is that they are proud supporters of the firearms industry and 2A community.

    So anyway, if you want to check it out, the Credova financing option is live on EOTECH’s newly launched website. There. Done. I guess it’s not as boring as I thought. Right. Who am I kidding?

    Now, I gotta go find some coffee.


    Photos courtesy of EOTECH


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    Will P

    Former US Army infantryman, lifelong hunter and hobby/sport shooter. Perpetual firearms student, always seeking to become better and learn more. Interested in all shooting disciplines and passionate about all kinds of guns. Contact on Instagram: @WillTFB


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