Affiliate/Review FAQ

What products do we review?

The products we review are not chosen by our advertisers, nor do the brands making the products have any input on the reviews we give the products. We hunt for the best products out there. We look for and pick products that we like, that have amazing user reviews, or ones that are bestsellers, and we dig to the bottom of why people like them so much and share any pitfalls.  Most of our sourcing of products and services come from attending trade shows and events, where our staff locates and identify products that they think you, the readers, may be interested in.  We then request those products from either the manufacturer directly or a distributor.  At the end of the review process, these products are generally returned (in some rare cases, the manufacturer may gift the product or offer it for sale; but the reviewer does not assume, nor expect, either case prior to reviewing).  Some products may be given to the reviewer prior to reviewing and these are disclosed in the article, per FTC Guidelines.

It is important to recognize that product reviews are not the same thing as product announcements (which are a direct copy from manufacturers; generally with very little modification).  Reviews are done when we physically have the product in hand and have some time to work with it.

How do we review?

We spend hours and often days researching the products that go into every product review story, and only pick products we think are worth your time and money. Our editors are experts in their fields and make personalized recommendations based on a number of factors: reviews, ratings, brand recognition, features, pricing, value and more.

Our editorial staff assigns reviews to the most appropriate writer, generally based on familiarity with the item type.  We won’t send a rimfire pistol to a precision rifle shooter…

Sometimes these products do not meet the standard, are faulty, or have issues.  If we feel that the review will have a negative outcome as a result of the review, we reach out to the manufacturer prior to publishing for either a replacement product or a statement from them.  That review will include the negative findings along with the resolution if one could be agreed upon. We will not “spike” an article simply because it is not 100% awesome, and some reviews may uncover small issues (which do not detract from the overall product/service) which will be noted in the article.

Why do we review and do we earn commissions?

We want to make sure you’re getting the best products out there, but we know you don’t have time to scour the internet and buy every product out there to find out what works and what doesn’t. Our goal is to help you narrow down your search and make smart buying choices.

We also earn a small percentage of the money you spend when a reader clicks through to a product buying page via an affiliate link and completes a purchase. This revenue helps pay for our team of experts, and helps us create more high-quality content, continue to tell the stories we love and share our expert advice with you.

Tell me more about affiliate commissions. is a participant in the Amazon Services LLC Associates Program and other similar affiliate advertising programs, which are designed to provide a means for us to earn fees by linking to such affiliates’ websites such as As an Amazon Associate we earn from qualifying purchases.  We earn a small percentage of the money you spend when you click through to a product buying page and complete a purchase. If you choose to click, the URL will contain a small code that identifies links from our website and lets the affiliate partner or retailer know to send us a referral fee. This does not mean we are bound to Amazon or any other retailer or affiliate partner, nor does it lead us to favor some products or companies over others. We earn the referral fee on any item a reader buys, and do not have a bias for you to choose one product over the other. Our product reviews are prepared independently by our editors and freelancers, without direction from our affiliate partners or retailers. Our editorial team is not responsible for monetizing the content and does not work directly with any advertisers.