The Rebranding of FNH USA

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FNH USA – Fabrique Nationale d’Herstal, which is French for National Factory of Herstal – was founded in 1889. The company was founded for the purpose of producing 150,000 Mauser Model 89 rifles that were requested by the Belgian Government. It didn’t take long for the company to stand on its own, however, and today they are well-known and respected for designing and manufacturing quality, reliable firearms.

For some time now there have been repeated discussions which could safely be called debates having to do with FNH USA’s name. There are many choices to choose from: FN Herstal, FNH, FN, FNH USA, the list goes on. Thanks to recent developments, those discussions will soon be a thing of the past. As of Tuesday, January 19, 2016, FNH USA rebranded itself. From now on it will simply be “FN.”

In addition to the change to an official change to FN, the company made a color change. Whereas their old FNH logo was depicted in white on a royal blue background it is now displayed in white on slate blue. The new shade of blue is darker and somehow more sedate and reassuring than the former brighter color. In addition they have a new slogan: “The World’s Most Battle-Proven Firearms.”

According to the rep I met with today at SHOT Show this rebranding is not being limited only to FNH USA but will soon impact the entire company on a global level. You can visit their website to get a closer look at the new logo and color change.

Visit FN’s website at http://www.fnamerica.com/

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katie.ainsworth

Katie is an avid shooter, hunter, military journalist, and Southern girl. Firearms are her passion whether at the range or on a spot-and-stalk after a big buck. She’s a staff writer at The Firearm Blog and writes about guns, hunting, and the military for various publications both online and in print such as Outdoor Life, Handguns, and Shooting Illustrated. Shoot her a message at ainsworth.kat@usa.com


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  • BattleshipGrey

    I was somehow expecting a bigger logo change when I opened the article, but I’m not disappointed. The gothic (is that an applicable term) lettering is too classic to change now.

    • Jordan Bowles

      Not to be “that” guy but typographicly speaking the lettering is blackletter or “gothic script”. Gothic typefaces are simple geometric sans-serif typefaces, like something you would see on an old license plate or sign.

    • supergun

      I finally got a FN MK 2 5~7. Bad a$$ pistol.

  • allannon

    That kinda makes sense; I think everyone refers to them (at least verbally) as FN anyway.

  • LazyReader

    FN Murica

    • raz-0

      New campaign slogan: FN rifles are FN awesome!

      • SirOliverHumperdink

        Or, I sent my FN gun back to FN as the FN sight fell off the FN slide.

        • BigR

          Sometimes chit happens! Right?

          • supergun

            Never met a perfect person or perfect gun. U R right about the chit, though. It falls everyday.

      • Jarhead6541

        How ’bout; FN weapons are FN awesome. Their handguns rock as well.

  • To me, FN has always been FN.

  • Mr. FN

    HUZZAH

  • NoNamesOnTheNet

    Didn’t they just rebrand to FN America within the last year or so?

    • Rick5555

      That was a consolidation of two subsidiaries. FNH-USA, which was the marketing and sales branch, located in VA. And then you had FN Manufacturing, located in SC. Two separate business entities. Last year, the two companies formed into one entity known as FN America, LLC. Yeah with this new branding and the aforementioned. It gets confusing. I once called a local gun shop inquiring if they had a FNS(c) in 9mm. The sales rep, said he had no FNS by FN, however, he said he had a FNS from FNH. I was like, yeah I going to do business with this sales rep who can’t discern the two.

      • John

        The fact he couldn’t say Fabrique Nationale makes the FNS is also a good clue that the sales rep didn’t know anything. Avoid at all costs.

  • Kivaari

    It’s always been FN from our growing up in post-WW2 gun shops. It never mattered if it had all or non of the other names. Everyone knows FN.
    OK, OK, it was also FN Browning, FN arms for war, and all that, but it was always FN.

  • 2ThinkN_Do2

    And they are part of the Herstal Group which is: FN, Browning and Winchester/Olin for starters.

    • BigR

      Are they still making Browning’s? I didn’t know they made Winchester’s too!

      • 2ThinkN_Do2

        I do a lot of web searching on companies, do a Google on FNH or Herstal. To be honest, there are way more connections between some companies than I am sure you or I can discover or have time to spend discovering. I start to read about the history of the companies and the original founders etc, etc . . . . one can discover a lot of things you may never have known and some you may not want to know.

  • BigR

    FN does make fine firearms! All my early Browning’s were made by Fabrique Nationale. It’s a shame Browning didn’t stay with them. Everything Browning has is made in Japan now, I’m sure, but I could be wrong. But what do I know, I’m just the 800 pound gorilla in the room.

    • 2ThinkN_Do2

      See, I didn’t know anything about the Miroku group of Japan, but they only do some or did of their shotguns. World Wide conglomerates are sometimes too much to follow al the paths they take. Miroku also made/makes Winchester stuff. Now the question is, is Miroku part of Herstal or an even larger conglomerate?

  • Wingbert

    All that’s left to do now is to price the SCAR reasonably so that normal people can afford one.