The Rebranding of FNH USA

    FNH USA – Fabrique Nationale d’Herstal, which is French for National Factory of Herstal – was founded in 1889. The company was founded for the purpose of producing 150,000 Mauser Model 89 rifles that were requested by the Belgian Government. It didn’t take long for the company to stand on its own, however, and today they are well-known and respected for designing and manufacturing quality, reliable firearms.

    For some time now there have been repeated discussions which could safely be called debates having to do with FNH USA’s name. There are many choices to choose from: FN Herstal, FNH, FN, FNH USA, the list goes on. Thanks to recent developments, those discussions will soon be a thing of the past. As of Tuesday, January 19, 2016, FNH USA rebranded itself. From now on it will simply be “FN.”

    In addition to the change to an official change to FN, the company made a color change. Whereas their old FNH logo was depicted in white on a royal blue background it is now displayed in white on slate blue. The new shade of blue is darker and somehow more sedate and reassuring than the former brighter color. In addition they have a new slogan: “The World’s Most Battle-Proven Firearms.”

    According to the rep I met with today at SHOT Show this rebranding is not being limited only to FNH USA but will soon impact the entire company on a global level. You can visit their website to get a closer look at the new logo and color change.

    Visit FN’s website at




    TFB Staffer

    TFB Staff, bringing you the latest gun news from around the world for a decade.