Riton Optics has been in the firearms glass game for a decade now. This Arizona-based operation offers a catalogue of more than three dozen models of riflescopes and red dots, along with a smattering of mounts, rings, and other parts and accessories. The “Conquer” series is their most numerous scope product line, with seventeen current models. Second to this is the Primal series, which has recently gained a new addition to bring it to twelve scopes. The newcomer is their latest 3 Primal 3-18×50 version, and Riton recently issued the following press release to announce its arrival.

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Riton Optics unveils the New 3 PRIMAL 3-18×50 Riflescope for the Discerning Shooter

Tucson, AZ (April 2023) – RITON Optics is pleased to announce the launch of its versatile crossover riflescope, the 3 PRIMAL 3-18×50! This new addition to the Riton Optics family is a testament to the company’s dedication to providing top-of-the-line optics for the discerning hunter and shooter.

The 3 PRIMAL 3-18×50 riflescope is a feature-rich optic for both hunting and long-range shooting. It boasts a wide magnification range, with a minimum magnification of 3x and a maximum of 18x, making it optimal for just about any shooting or hunting scenario. The 50mm objective lens provides exceptional light transmission, brightness and clarity, even in low light conditions.

Featuring Riton Optics’ advanced optical system and the LRH (Long Range/ Hunter) first focal plane reticle, the 3 PRIMAL 3-18×50 provides accurate holdovers and wind holds throughout the magnification range. The illuminated reticle is adjusted using the control on the parallax knob, has six brightness levels and an off position in between each level.

Built to withstand the rigors of the field, the 3 PRIMAL 3-18×50 was built with a rugged 30mm aircraft-grade aluminum main body tube and black anodized for added durability and protection. Like all Riton magnified optics, the 3 PRIMAL 3-18×50 is also shockproof, waterproof and fog proof, providing shooters with the confidence needed when on a hunt or on the range.
Packed with features such as exposed, zero-resettable/ zero-stop turrets with 1/10 MRAD windage and elevation adjustments, integrated/ two-location removable throw levers with a flush mount and 14mm lever included, and a fast-focus eyepiece, the 3 PRIMAL 3-18×50 is truly one of the most versatile riflescopes for hunters and shooters alike. Additionally, all Riton Optics riflescopes are backed by a Limited Lifetime Warranty and the Riton Promise.

Now available for purchase at www.RitonOptics.com and authorized dealers for an incredible $659.99 MSRP. Get yours today, and See The Difference!

With its $659.99 MSRP, this 3-18x offering trends toward the more budget-friendly end of Riton’s riflescope product range. Their most premium scope at the time of this writing is the 7 Conquer 4-32×56, with a $1,979.99 MSRP. The most affordable is shown at $239.98 MSRP, which is the 1 Primal 3-9×40. What do you think of this new FFP 3 Primal model, readers? Does it look like it will offer good value for money and a desirable feature set for the niche? Is there anything you’d like to see added to it or changed about it? Have you tried any of Riton’s other optics, and what did you think of those? Will you be giving this one a shot, and why or why not? Let us know your thoughts in the comments! See you at the range.

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Images courtesy of Riton Optics.

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