How NOT to mount your Aimpoint
The advert from a chain of firearms dealer started with the words: “A new Drilling package will be launched tomorrow” (translated).
You can see a picture of an Antonio Zoli Drilling combination gun and an Aimpoint H-1 Micro red dot.
Unfortunately whoever mounted the Aimpoint Micro got it all wrong, and reversed the direction of the sight. That is never going to work as intended.
I don’t know which date “tomorrow” is, but “tomorrow” would give them time to correct the direction which the Aimpoint sight was mounted.
I’m sure most readers are aware of the H&K and Backwards Bullets? If not check out TFB’s story from 2013.
I’ve seen a few EOTechs mounted the wrong way too, so there are certainly several cases of Backwards Sights around.
I’m only speculating, but I presume that the photographer – or whoever assembled the parts – is not a gun guy and that they wanted the logotypes to come out as good as possible to make his customer happy.
Full picture of the advert.
Source to original picture / advertisement: HERE. Since writing this article, they have now changed the pictures – well done!
If you have more examples of embarrassing bloopers and errors in the firearms industry like this, please keep the comments section busy below with pictures and stories.
Ex-Arctic Ranger. Competitive practical shooter and hunter with a European focus. Always ready to increase my collection of modern semi-automatics, optics, thermals and suppressors. TCCC Certified. Occasionaly seen in a 6x6 Bug Out Vehicle, always with a big smile.
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Considering this is on a magazine in a language that reads from left to right, you want your subject facing inwards so that the reader would continue reading. (I was taught this by my band teacher who said that usually magazines that feature French Horn players, they have the French horn backwards)