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If you’ve ever shopped for gun stuff for more than a few seconds, chances are pretty good that you’ve come across Primary Arms. What started as a small budget optics maker has spent the last thirteen years growing into one of the firearms industry’s most prolific retailers, frequently mentioned in the same breath as major shops like Brownells, Optics Planet, and Midway USA. With supported brand names numbering in the hundreds, in addition to their own house-brand scopes and other equipment, this Texas-based operation offers a superfluity of guns and gear for a vast array of shooting-related disciplines. Now their host of loyal customers has a new reason to keep shopping with them, as they’ve announced a new “Bonus Bucks” rewards program in the following press release.
Their popular house-brand optics include products like this SLx 1-8x LPVO.
Primary Arms “Bonus Bucks” Rewards Program
HOUSTON, TEXAS – Primary Arms is proud to announce the start of a new promotional program, which rewards customers with additional credit with purchase of specially marked sale items. These sale items are marked with a ‘Bonus Bucks’ deal, which indicates additional store credit from purchase. After check-out, the customer receives an email with their Bonus Bucks code, which can be applied to future orders to save even more on their budget.
The Bonus Bucks Program can provide customers anywhere from $15 to over $100 in credit based on the product. With Primary Arms’ regular sales, customers can expect Bonus Bucks opportunities through a wide variety of options, including firearms parts, accessories, and gear. Once earned, Bonus Bucks can be applied to any order regardless of whether or not it’s currently on sale.
“During these unprecedented times we wanted our customer’s to be able to get more for their money,” says Max Cowsert, Primary Arms’ Chief Operating Officer. “The Bonus Bucks program allows customers to extend their purchasing power and continue to upgrade and accessorize their favorite firearms.”
Bonus Bucks are now available at Primary Arms, and details on current promotions are published through the Primary Arms email list. You can also find links to the latest promotions through Primary Arms social media, such as Twitter and Facebook. Full terms and summary of Bonus Bucks guidelines are available here on the Primary Arms website.
One of Primary Arms’ oft-lauded developments is their ACSS reticle system, an example of which is shown here.
Are you already a loyal customer? Are you excited about the prospect of the new rewards program’s benefits? If you’re not already a customer, does the Bonus Bucks program make you want to give PA a shot? Do you take advantage of similar loyalty programs with other retailers, and what has been your experience with those? Let us know your thoughts in the comments below! See you at the range.
