Making their debut at SHOT 2024, the Double Action Reactive Targets are taking the shooting practice community by storm. Distributed by American Animal Arms, these innovative targets add a new dimension to shooting practice by introducing a color reaction to impact points.

Being more than just your standard self-healing targets, the Double Action Reactive Targets offer shooters a visual feedback system; that is, they change color in response to being hit. This color-changing feature is akin to those heat-sensitive pencils that change colors with the warmth of your hand. Similarly, the heat generated from the speed of the bullet passing through the target activates the color transition. Instead of just sealing up, the bullet hole turns a bright color. This allows the shooter to quickly and easily see where their rounds have landed even from a distance.

The Double Action Reactive Targets come in two color options: red and black. As for the hit indicators, they flash in either yellow or green upon impact. The type of splatter effect produced, however, is temperature-dependent. This means that the reaction and display may vary according to the temperature of the target at the time of being hit.

The product line-up includes a variety of target types to cater to all shooting practice needs. The types range from Swinging Gong and Knockdown to Silhouettes and target stands, offering an array of practice options for sharpshooters to improve their accuracy.

In the competitive field of shooting practice tools, the Double Action Reactive Targets are set to make a significant impact. By converting an often mechanical task into an interactive experience, these targets can enhance a shooter’s skill set and make the practice sessions more engaging and effective. It is innovations like these that continually push the boundaries of accuracy and skill in the shooting community.