As you know, 2020 was a record-breaking year in terms of firearm sales primarily due to the uncertainty caused by the pandemic. Many people (over 8 million!) who bought firearms in 2020 are first-time buyers. Understanding the importance of educating these new firearm owners on everything gun-related (safety, handling, maintenance, legal aspects, etc.), Nosler started an initiative called Project 48. The company plans to invite the industry’s most renowned experts, professional athletes and 2A activists to join the Project 48 and create content that will help new firearm owners. Nosler has recently announced that the first partners of Project 48 are Colion Noir and Tim Kennedy.
Nosler’s press release announcing the first members of Project 48, quotes John Nosler, President of Nosler Inc., who said:
As we charge through the first quarter of the 21st Century, we are focused on partnering with the pillars of our industry who are leading efforts to educate our millions of new consumers. Our new Project 48 partners are dynamic leaders who are committed to addressing the most critical issues facing our industry- new hunter recruitment and new shooter education. We couldn’t be more excited to welcome Colion Noir and Tim Kennedy to the Nosler family and are looking forward to joining forces during this pivotal time in the shooting sports industry.
These two gentlemen probably need no introduction for most of our readers, but for those of you who don’t know them, I’ll quote below the short bios as seen on Nosler’s website followed by videos telling about their involvement with Nosler’s Project 48.
An attorney by trade, Colion Noir is recognized as one of today’s leading voices for young gun enthusiasts, producing firearm lifestyle and 2A content for his millions of followers on Instagram, Facebook and YouTube. In addition to social media, Colion appears regularly as a FOX News commentator on the issue of gun rights.
Tim Kennedy rose to fame as a professional MMA fighter in the UFC. A lifelong martial arts athlete proficient in jiu-jitsu, boxing and wrestling, Kennedy was inducted into the Black Belt Hall of fame in 2011 as MMA Fighter of the Year. In addition to his professional fighting career, he is an active, Ranger qualified, Green Beret, Special Forces Sniper with tours in Iraq and Afghanistan, as well as others around the globe. Kennedy’s accomplished career has catapulted him into the social media spotlight, amassing over 1 million followers across his platforms. Today, he plays an important role in empowering people of all backgrounds to take ownership over their safety by offering specialized self-defense, firearms and emergency response training through his company Sheepdog Response.
Pictures by Nosler, Inc., www.nosler.com