A lot of todos has been made recently about “Gun Culture”. With various companies hopping on the lifestyle branding and messaging bandwagon, especially in the silencer and NFA segments of the market, it’s been a welcome change to the previous hunting and self-defense only marketing that typified the firearms world for years. Various companies have used this successfully including SilencerCo, Springfield Armory, etc.
In that market launches SilencerBroker.com, which describes itself as: “SilencerBroker.com is an online marketplace for new and used silencers. It offers the silencer community – dealers, manufacturers, and consumers – an outlet to buy and sell silencers and silencer related products.”
This sounds relatively normal until one starts digging a bit deeper, where SilencerBroker starts pitching itself as a cultural ambassador – an unusual take on silencer and NFA sales:
“Everyone in the silencer industry understands that it has a culture of its own. Whether it is a deeper understanding of firearms, especially NFA, or more passion for the products and what they represent.
SilencerBroker.com provides an online platform that embodies that culture.”
Still, it certainly sounds interesting. Currently, NFA sales are conducted almost exclusively through the main gun sales websites like GunBroker.com; GunsAmerica, and others. Having an NFA-only website thrown into the mix is a good thing – as the NFA does take a bit more learning for compliance and ownership than standard firearms.