The concept of an ammunition subscription service is nothing new. In fact, it was pioneered during and after “The Panic” by PRIME Ammunition (which has since morphed into a direct reseller of fantastic RUAG ammo). Others have attempted to try it, but Automatic Ammunition thinks they have the right formula to be successful.
Rather than commit to relatively large purchases, Ammo^2 is set up around a budget of the individual, as low as $5, month. Users have the option of having the ammunition accumulate at Automatic Ammunition, having it shipped automatically, or shipping when it reaches a certain threshold. Holding on shipping will ultimately save money over the long-run by consolidating ammo into efficient sizing.
Current calibers are starting with the most common including 9mm, .380, .45, .40 S&W, etc. Per their website, future offerings include shotgun and rimfire ammunition.
Further, they offer (or at least plan on offering) various “grades” of ammunition to the shooter. Currently, their rifle line is a little sparse with only .223 and .308 at “service grade” (military surplus or similar loadings) and 7.62×39 at “value” (cheap stuff). Two other grades are coming soon, specifically “hunting grade” and “match grade”.
The “subscription” is not locked in for any specific period of time and can also be cancelled at any point in time with the shooter simply taking possession of the ammunition so far paid for.
Its an interesting concept. Those interested can check out Automatic Ammunition at their website.