Ruger Announces LC9 Trade-in Program

    Have a Ruger LC9 with a hammer but wish you had the striker fired new model? Well you can because Ruger has made it happen and at no cost to the owner.”The LC9s has proven to be a great success; customers love the short, crisp trigger pull of this striker-fired pistol,” said Chris Killoy, Ruger President and COO. “We have heard from some of our existing LC9 owners who say they wish they could trade their model in for the new LC9s. This promotion will help them do just that.”

    In order to receive the $100 ShopRuger.com gift certificate code, customers must generate an online redemption at Ruger.com/MyNewLC9s. The redemption form requires customers’ contact information, the traded-in LC9 serial number, the newly purchased LC9s serial number, retailer information and an uploaded image of a legible copy of proof of sale and proof of trade-in.

    ShopRuger.com gift certificate codes will be sent to customers via email once their redemptions are completed and approved.
    For more information on this promotion or to check the status of a redemption, visit Ruger.com/MyNewLC9s.

    Sturm, Ruger & Company, Inc. (NYSE: RGR), announces the launch of the LC9® Trade-In Promotion. Between October 1, 2015 and December 31, 2015, customers can trade in their used, hammer-fired LC9 at their local firearms retailer toward the purchase of a new LC9s® striker-fired pistol and receive a $100 gift certificate code for ShopRuger.com, Ruger’s online sportswear and accessories store.
    “The LC9s has proven to be a great success; customers love the short, crisp trigger pull of this striker-fired pistol,” said Chris Killoy, Ruger President and COO. “We have heard from some of our existing LC9 owners who say they wish they could trade their model in for the new LC9s. This promotion will help them do just that.”
    In order to receive the $100 ShopRuger.com gift certificate code, customers must generate an online redemption at Ruger.com/MyNewLC9s. The redemption form requires customers’ contact information, the traded-in LC9 serial number, the newly purchased LC9s serial number, retailer information and an uploaded image of a legible copy of proof of sale and proof of trade-in.
    ShopRuger.com gift certificate codes will be sent to customers via email once their redemptions are completed and approved.
    For more information on this promotion or to check the status of a redemption, visit Ruger.com/MyNewLC9s.

    Phil White

    Retired police officer with 30 years of service. Firearms instructor and SRU team member. I still instruct with local agencies. My daily carry pistol is the tried and true 1911. I’m retired as associate editor since December 14th 2017. My replacement is my friend Pete M email: [email protected] you can reach Pete for product reviews etc.


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