Why Walther And S&W Parted Ways
Apparently Walther was not making a lot of money for S&W. My good friend Richard at Guns Holsters & Gear reports …
Debney said that Walther is a “…shrinking piece of business,” and that the Walther line has “…lower gross margin.” In other words, fewer guns are selling, and those that do generate smaller profits than other products in the Smith & Wesson stable.
Debney said that 2010 was the financial peak in their relationship with Walther. That year, revenues on the guns totaled $44 million. By 2012, revenue had dropped $12 million to only $32 million.
S&W had no motivation to market Walther guns. Why sell a PPK and share the profit with Walther when you can sell a S&W Bodyguard and keep all the profit?
I founded TFB in 2007 and over 10 years worked tirelessly, with the help of my team, to build it up into the largest gun blog online. I retired as Editor in Chief in 2017. During my decade at TFB I was fortunate to work with the most amazing talented writers and genuinely good people!
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Where can I find a grip screw for my Walter ppk/s?
S&W Bodyguard is butt-ugly. Maybe cheaper, and to Smith represents better profit margin, but I have no desire to own one.