Brownell’s Announces Edge program

Brownell’s just announced what I believe is a really smart business decision. Their new “Edge” program give their customers free shipping as well as a host of other perks for just $49.95 a year. For Amazon Prime subscribers, you know how awesome it is to shop on the web and have unlimited free shipping.

From Brownell’s press release:

For an annual membership fee of $49.95, Brownells EDGE offers the following member benefits:

  • Free shipping on standard, domestic orders
  • Free return shipping
  • Discounted two-day and overnight shipping
  • Members-only special deals

“Our business decisions are always guided by customer input,” said Brownells CEO Pete Brownell. “We have heard the calls from customers for better shipping options. Brownells EDGE offers exactly that. At $49.95, this program will pay for itself in with just a few orders. Combine that with free return shipping and our long-time, unique and famous Forever Guarantee, and customers benefit from a true, risk-free shopping experience.”

Customers who sign up for a Brownells EDGE membership between now and May 1, 2015, will be entered into a drawing to win a custom STI Edge 2011 .45 ACP pistol, laser-engraved with the Brownells EDGE logo, valued at $2,190. View complete contest rules here.

Chris Cheng

Chris Cheng is History Channel’s Top Shot Season 4 champion and author of “Shoot to Win,” a book for beginning shooters. A self-taught amateur turned pro through his Top Shot win, Cheng very much still considers himself an amateur who parachuted into this new career.

He is a professional marksman for Bass Pro Shops who shares his thoughts and experiences from the perspective of a newbie to the shooting community. He resides in San Francisco, CA and works in Silicon Valley.


  • Blake

    You know what would be super sweet with this?

    If they could negotiate the HAZMAT fees on powder & primers for members.

  • Geo

    Prime is having problems, many are asking for refunds. This “EDGE” might work as long as free shipping is NOT this hybrid shipping like UPS/USPS. I’ve had package being held for a week just waiting to be transferred from UPS to USPS. I’ve yet after 7 time trying to have this work. Just get 3 day Priority mail or UPS-FedEx ground. One of the failed was from Brownell’s

  • Andrew

    What a great idea (and I live only 30 minutes from Brownells)! $50 is a drop in the hat if you order more than a couple of times in a year…..but it is the free returns that really makes it for me. There are more than a few items that I have forgone ordering because I just was not sure about the quality or fit.

    We live in an area with very little shopping opportunities…Amazon prime has been a godsend for us, Thanks Brownells!!

  • Joe DiAntonio

    Y join the Edge when your not saving on Brownell,s Moderate price range anyway.

  • Southpaw89

    Pretty good business plan, not a bad deal for a consumer either if they buy enough of the right products online.

  • ABeiruty

    It should be like Amazon Prime 2-days Free shipping, then we are rocking!

  • toxie

    Brownells is a decent vendor, but they have lost their mind with shipping. They charge $16 no matter what it is, and I know that’s far above cost. At least midway gets their stuff out ASAP.