Brownell’s just announced what I believe is a really smart business decision. Their new “Edge” program give their customers free shipping as well as a host of other perks for just $49.95 a year. For Amazon Prime subscribers, you know how awesome it is to shop on the web and have unlimited free shipping.

From Brownell’s press release:

For an annual membership fee of $49.95, Brownells EDGE offers the following member benefits:

• Free shipping on standard, domestic orders
• Free return shipping
• Discounted two-day and overnight shipping
• Members-only special deals

“Our business decisions are always guided by customer input,” said Brownells CEO Pete Brownell. “We have heard the calls from customers for better shipping options. Brownells EDGE offers exactly that. At $49.95, this program will pay for itself in with just a few orders. Combine that with free return shipping and our long-time, unique and famous Forever Guarantee, and customers benefit from a true, risk-free shopping experience.”

Customers who sign up for a Brownells EDGE membership between now and May 1, 2015, will be entered into a drawing to win a custom STI Edge 2011 .45 ACP pistol, laser-engraved with the Brownells EDGE logo, valued at $2,190. View complete contest rules here.