New Walther PK380 Pistols

PK380 Cheetah

Davidson’s announced two new Walther PK380 pistols designed for “just plain fun.” One has a cheetah print frame, while the other has a red tiger stripe frame.

While these finishes are not for everyone, they illustrate the growing trend of customization in the firearms industry. Customization has become one of the major industry influencers, and those companies who learn how to meet the individual customer’s wants will likely experience a great deal of success.

PK380 red

At one time, Henry Ford sold only black cars. His company now sells cars of many colors, and both the company and the consumer are better off for it.

A few companies cautiously tried pink and OD colored guns. Those experiments away from black have seen varying degrees of success, and now many companies are offering non-black finishes from robin eggshell blue to Muddy Girl camo patterns.

Richard Johnson

An advocate of gun proliferation zones, Richard is a long time shooter, former cop and internet entrepreneur. Among the many places he calls home is


  • Curious_G

    Walther: The new Taurus

  • andrey kireev

    just in .380 ?!?!?!?! Damn it !!

  • sianmink


    *(if you can find/afford .380 ammo)

  • USMC03Vet

    Walther PK380 pistols designed for “strippers”..

  • JumpIf NotZero

    So sad! Rainbow SIG model surely coming…

    Ok Walther, you’re making it easier for me to switch away from my PPQ here :/

    • Raven
      • USMC03Vet

        That’s more predator than rainbow.

      • Andrew Hobby


    • Dan Atwater

      How does this affect the quality of the PPQ?

      • JumpIf NotZero

        Walther commitment to making the PPQ a success in the states in abysmal. Said as someone who worked with Walther USA marketing a few years back.

        There are literally fewer people working to make Walther a success in the US than there are people making fun of the leopard print in this post.

        • Dan Atwater

          Gotcha. I noticed that too when I got my PPQ in 2012, though it seems like they’ve stepped up their marketing game in the past year or so. We’ve been getting a LOT more people asking about the PPQ lately.

  • mosinman

    i’m not buying till they have an all gold model so i can show off my prestige

  • ghost

    Henry ford, or not, the cars were made to be driven. Pistols are made to shoot. Don’t suppose it would hurt if whoever you had to shoot died laughing at the pistol color.

  • Zachary marrs

    I hope the leopard print goes well with my working clothes

    • USMC03Vet

      Better have a solid holster for when you’re twerking, bro.