Each year the National Shooting Sports Foundation surveys FFL retailers around the country to see what products are the biggest sellers and what demographics are buying guns. The highlights from the latest survey are …
For the third year in a row, the number of female customers increased. For the year 2012, 78.6 of retailers surveyed said more women came to their stores, compared to 72.8 in in 2011 and 61.1 in 2010.
Firearms most often purchased by women were a semiautomatic handgun followed by revolvers, modern sporting rifles, shotguns, traditional rifles and muzzleloaders.
84 percent of retailers surveyed reported that overall sales in 2012 exceeded sales from the previous year.
76.9 percent of retailers surveyed said sales of AR-style modern sporting rifles in 2012 exceeded sales from the previous year (60.1 percent), the largest increase in the firearms category.
Retailers surveyed said that 25.8 percent of their customers were first-time firearm buyers in 2012 compared to 25 percent in 2011 and 20.8 percent in 2010.