Ruger guns selling well this year

Steve Johnson
by Steve Johnson

Ruger sent out a press release congratulating themselves on producing their 1 millionth firearm of the year on 15 August. Normally it takes them all year to produce 1 million guns.

Sturm, Ruger & Company, Inc. (NYSE: RGR) is on pace to beat its own record of 1,114,700 firearms produced in one year, set in 2011. On August 15, 2012 Ruger produced its one millionth firearm of the year, a Ruger® SR1911™ pistol which will be hand-engraved by Baron Technology, Inc. and auctioned off to support the National Rifle Association Institute for Legislative Action.

“Last year, Ruger became the first commercial firearms company to produce one million firearms in one year, and we were incredibly excited and proud to reach that milestone,” said Ruger President and CEO Mike Fifer. “It took us nearly all of 2011 to build one million firearms, but in 2012 we accomplished it on August 15th. We continue to invest in and improve our manufacturing processes to help us respond to the strong demand for Ruger® firearms. We expect 2012 will be another record-breaking year for Ruger, and we want to thank our loyal customers for their continued support.”

The firearms industry has seen consistent growth over the last few years, as measured by the National Instant Criminal Background Check System (“NICS”) background checks as adjusted by the National Shooting Sports Foundation. In July 2012, NICS checks rose by 25.5% compared to July 2011, the 26th consecutive month that NICS checks have risen on a year-over-year basis. Demand for Ruger products has outpaced the growth in overall industry demand, driven by new product introductions including the Ruger American Rifle™, SR22™ pistol, SR1911™ pistol, and 10/22 Takedown™ rifle.

Ruger SR1911

One millions guns made does not equal one million guns sold, but it is still impressive.

Steve Johnson
Steve Johnson

I founded TFB in 2007 and over 10 years worked tirelessly, with the help of my team, to build it up into the largest gun blog online. I retired as Editor in Chief in 2017. During my decade at TFB I was fortunate to work with the most amazing talented writers and genuinely good people!

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3 of 22 comments
  • Darrell Darrell on Aug 21, 2012

    I was on a waiting list for the SR1911, and finally got it a few months ago. Can't beat it with a stick for the price, ~$660, IIRC. It is a frickin' laser, and has yet to have any sort of problem.

    I loves me some Rugers--GP100, TWO .30 carbine Blackhawks, .357 B'hawk, .44 mag Super B'hawk, Single Ten...

    • Komrad Komrad on Aug 21, 2012

      @Darrell How does the .30 Carbine work in those? Large fireball?

  • Mosinman Mosinman on Aug 22, 2012

    i know which is the next pistol im buying...... ;)