Remington have launched a new recoil pad that will replace the R3 pad on shotguns.

Ten years of rigorous R&D has produced a recoil pad far superior to anything the world has seen before. So effective in fact, our Model 870 pump shotgun now produces 54% less recoil than competing autoloaders with their factory pads. Welcome the most effective recoil pad on the planet, the 21st century’s most remarkable development in recoil reduction. SuperCell.

The World’s Most Effective Recoil Pad. This year, the new SuperCell recoil pad will single-handedly revolutionize the shooting sports. Its development marks the beginning of a new era in which a pump-action Model 870 produces up to 54% less recoil force than competing autoloaders. Where high-velocity magnum rifles become mild, and introducing new shooters to our sport is smoother and less intimidating. A time of better first shots, and faster second and third shots.

Recoil’s Holding Cell. SuperCell technology is the product of 10 years’ rigorous R&D by the top recoil-suppression experts in the industry. Using a complex matrix of millions of SuperCells, this advanced polymer construction harnesses and releases energy over a much longer time period. Rearward force of your gun is reduced from a “kick” to a gentle push and muzzle travel is diminished, resulting in the softest shooting experience possible. All from a pad that’s extremely lightweight, durable and enhanced with a smooth surface for rapid gun mounting.

Making Recoil-Reduction History. Again. For more than 200 years, we’ve pioneered better shooting through improved recoil reduction. Beginning in 1885 with rubber pads, vented pads in 1948, TPE (thermoplastic elastomer) pads in 1987 and now with SuperCell, an entirely new technology that will forever change the way recoil is harnessed. Welcome to the SuperCell era.

For what it is worth, here is a graph

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