First Beretta Outlet Store in the United States Announced

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With just shy of 500 years under their gun belt, Beretta has announced the opening of a retail store here in the United States. The firearms industry magnate is known for its well-made, reliable long guns and pistols, but that isn’t all they make. In fact, there is an entire line of products available bearing the Beretta family name.

Interestingly, the brand new, first-of-its-kind outlet store is located in Aurora, Illinois in the Chicago Premium Outlet Mall. The store certainly won’t be lacking for space with 2,800 square feet and according to the company it’s located in a prime retail space. Technical clothing made to fit the needs of both hunters and sport shooters along with a variety of footwear and other accessories. A selection of gift items will also be sold.

Beretta U.S.A.’s Commercial Clothing and Accessories Manager, Patrick Mocorro, released the following statement regarding the new store: “BERETTA is proud to be joining such an esteemed group of retailers and we are excited to present our merchandise to the discerning shoppers who visit this premium outlet shopping destination.”

There is no doubt Beretta is a respected manufacturer in the industry, and for good reason. It’s great to see them opening a retail store here in the United States for the sale of their substantial line of clothing and accessories. If you’d like to take a look at their listing on the mall’s website, visit http://www.premiumoutlets.com/outlet/chicago/stores/beretta/mens-womens-fashions.

Firearms will not be sold in the retail store. This store is meant for apparel and related accessories.

*The new Beretta store is located in one of the many malls owned by the Simon Property Group. For a look at Simon’s code of customer conduct and firearms policy, follow this link.



katie.ainsworth

Katie is an avid shooter, hunter, military journalist, and Southern girl. Firearms are her passion whether at the range or on a spot-and-stalk after a big buck. She’s a staff writer at The Firearm Blog and writes about guns, hunting, and the military for various publications both online and in print such as Outdoor Life, Handguns, and Shooting Illustrated. Shoot her a message at ainsworth.kat@usa.com


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  • Tim McCann

    Really in Chicago, Illinois! That would be the last city in the last state of the Union I would open a Beretta store in.

    • De Facto

      Maybe they wanted a place that feels like home – after all, Chicago has great pizza and is run by the mob.

  • We have had one in Dallas for a long time. Owned by the Beretta family and all.

    • De Facto

      Do they sell firearms or just apparel and accessories?

      • It is divided into two sections. One has firearms and the other has overpriced, ridiculous cloting that I imagine European hunters in the 1920s would wear.

        • Harry’s Holsters

          Do they sell guns besides their high end hunting and clay models?

          • Yes. They even have the full line of handguns.

    • Katie A

      This is the first retail outlet store in the U.S. No guns, just apparel, and located in a mall.

      • M.M.D.C.

        It is a bit confusing. The title reads “First Beretta Store in the United States Announced” but there appear to be two previous Beretta stores on the US.

      • Paul Hurst

        Yeah, the one in Highland Park, Texas is a retail outlet store too. It sells guns and apparel and is in shopping mall.

        • Swarf

          Ahh, so it’s completely different then.

          • Paul Hurst

            Different how? It is a Retail Outlet, in a Mall, sells apparel. The only difference is it sells guns too.

          • Swarf

            That… was the joke.

  • Dickie

    There is a beretta store here in NYC

    • datimes

      I thought I had read that. They sell apparel and no guns.

      • mgdouglas

        NYC store sells guns. I have bought two guns there. It’s been there for at least 15 years, probably longer.

        • datimes

          Thanks for the correction.

  • ChierDuChien

    It won’t be long before Chicago politicians will blame the store for shootings even though no guns will be sold there.

  • Caroline R

    We have the Beretta Gallery in DFW. What’s the difference between this and the Gallery?

  • Mystick

    Chicago? Really? Why not open up the Kosher food outlet in 1940 Berlin….

  • Jeff82

    Leave it to Beretta to pick a shopping center with a “no weapons” policy. So much for supporting self defense laws. Doesn’t surprise me, they picked a antigun city to put it in. I won’t own a Beretta.

    • Frank

      So them putting a somewhat positive spin on gun ownership in an area that’s anti gun = evil? Huh?

      • Jeff82

        I bet their business would make more money (and friends) in a gun-friendly environment. You gotta know who your friends are.

  • Dr. Jones

    “We are pilgrims in unholy land”
    – Dr. Jones Sr., Indiana Jones: The Last Crusade

  • Rusty S.

    I’ve been to the one in Milan. Swarovski crystal bedazzled gold-plated red stag skulls, anyone? How about a 2600-euro hunting jacket. Only for the hoitiest of toity, to be sure.

  • TheNotoriousIUD

    Should have opened it in Houston.
    Weve got millions of rich doctors and oil guys who love to waste money on overpriced shooting gear.

    • Swarf

      At that level, and from our perspective, it’s called “gack”.

      • TheNotoriousIUD

        Whats gack?

        • ostiariusalpha

          Nose candy.

          • TheNotoriousIUD

            Oh, you mean Bolivian marching powder?

          • ostiariusalpha

            Right, but also redneck marching powder, brown sugar, or Watson-387; pretty much anything that can be crushed into powder and shoved up a nostril.

          • TheNotoriousIUD

            I see, but have no idea how this relates to my comment about Beretta.

          • ostiariusalpha

            Stuff that numbskulls buy to make themselves feel better and hide from their insecurities? Not an entirely inapt metaphor.

          • TheNotoriousIUD

            True.
            I like shooting in jeans and a t shirt like a proper redneck.

          • ostiariusalpha

            LOL! Yep, nothing like carrying a $3000 rifle while dressed like white trash.

  • Paul Hurst

    Beretta store in Highland Park, Texas has been open for years and sells all kinds of guns.

    • drambus ambiguous

      Yep. Highland park and University Park (next to one another) are two of the wealthiest municipalities in the state. Beretta was smart to open a store there IMO.

  • datimes

    Back in the 1960’s downtown Chicago had two great firearm retailers. Marshall Fields and Abercombie & Fitch had very fine gun rooms.

  • Kurt Akemann

    Aurora ≠ Chicago. It is a Chicago suburb, but one of the more distant ones. It is in Kane County, which has much better firearms laws than does Cook County. There’s plenty of people in the Chicago area who aren’t anti-gun, and a store in Aurora is a good place for them.

  • Bob Jones

    What on Earth are they talking about? I quite literally just came back from the Beretta store on Madison Ave here in NY (no, I’m not kidding), to find this article!