Ultimag Smart Load

Fab Defense Smart Load

Fab Defense is now selling an AR-15 magazine called the Ultimag Smart Load. These 30-round magazines use a built in loading system that is designed to reduce the amount of time it takes to fill each to capacity.

Essentially, a shooter pulls down on a cable which compresses the spring and allows the follower to drop down. Then loose rounds are easily dropped into the magazine body. Once filled, the spring tension is returned by pressing a cable release button on the bottom of the magazine. Additionally, the system can be used to quickly unload magazines.

Fab Defense put together a video to further explain and demonstrate the magazine operation:

These mags use polymer bodies and have a clear window in the side. The magazines are available in three colors: black, green and dark earth. The suggested retail price on these magazines is $35.70 each, which puts them well above the typical prices for other proved magazine designs.

In recent months, Fab Defense rolled out several new products. A few of these include a new folding stock for the Molot VEPR 12 shotguns, shooting targets and a unique Tavor bipod system. With the SHOT Show coming next month, I expect we will see quite a few new things from the company in the coming weeks.

Richard Johnson

An advocate of gun proliferation zones, Richard is a long time shooter, former cop and internet entrepreneur. Among the many places he calls home is http://www.gunsholstersandgear.com/.


  • Steven T

    More moving parts, more that can go wrong.

    • thedonn007

      Exactly. I was going to say something along the same line.

      • kregano

        An AR-15 MagLula speed loader would probably be a better choice for that anyway.

        • thedonn007

          I have a MagLula as well. It works fine.

    • Armchair Command’oh

      Not everything has to be designed for war. For someone with arthritis or a loss of dexterity, this could be a great product.

      • raz-0

        Given you have to compress the whole mag spring by yanking on something with a pinch grip, is it really arthritis friendly?

      • Zachary marrs

        Im pretty sure pushing down on a cartridge is easier than pulling a tiny little tab

      • COL Bull-sigh

        That’s why God created Zip Clips! For guys like you and me with krinkly fingers!

  • BattleshipGrey

    Does it also have a sound box like Woody in Toy Story? “Reach for the sky.”

    • M.M.D.C.

      Yes, but it says “Egads!”

      Or a Garand ping when it runs dry for the retro crowd.

      • Anonymoose

        No, it says “OY VEY!” and “OY GEVALT!”

        • M.M.D.C.

          A thinly veiled Maglula reference. Love it!

    • Edeco

      Make it like a see-and-say; “the gun goes ‘brrrappp'”

  • TechnoTriticale

    I’m reminded of the Spacecraft Designer’s Rules of Snags:
    ▼ If it can snag, it will.
    ▼ If it can’t snag, it will snag anyway.
    ▼ If it’s supposed to snag, it won’t.
    ▼ Design accordingly.

    This innovation looks great for target practice mags, but using them for competition, much less anything more serious, is going to require developing a lot of confidence that they don’t introduce innovative new forms of malfunction.

    In the meantime, there are external load-assist devices that work with standard mags.

    • Nandor

      Agreed. A mag-lula for AR-15 mags takes all the pressure off the thumbs while not messing with the reliability of the original mag design. Even makes unloading effortless.

    • Edeco

      Yup, to me this (making loading easier) is a job for a separate tool, if anything, not something built into the mag. I mean, especially is its going to require the mag to have a string :S

    • JamesRPatrick

      “innovative new forms of malfunction” haha

    • COL Bull-sigh

      Absolutely–It looks like buku dollars for a mag that will still take longer than using 3 10-round zip clips that I buy for $5 per 100 on Ebay. And they take up even less storage space than the same number of rounds in factory boxes.

  • gunsandrockets


  • JK

    “FAB” indeed. They should have Tim Gunn narrate that video.

  • iksnilol

    What’s with FAB and making crappy ads?

    • Anon

      At least they aren’t those awful EAA ads

      • iksnilol

        I don’t think I’ve seen those.

        • Anon

          I stared into the abyss, and the abyss stared back. Let it sink I’m that they made more than one of these. Someone thought this was a good idea

          • iksnilol


            Sweet [whatever deity you believe in]

          • Joshua

            Sweet buttery Jesus!

          • iksnilol

            What church does Buttery Jesus belong to?

          • Evan

            Our Lady of Popcorn?

          • ostiariusalpha

            Ah, yes, Oleo Lord! Big Butter Jesus was cooked by lightning for our sins, but he lives on in each of our hardened arteries.

          • Bill

            Yep, Touchdown Jesus burned for our sins.

          • Steve Martinovich

            Every time I saw those in American Rifleman I died a little.

          • Bill

            OK, now that one is just wrong. I meant the ones with the visibly Eastern European models.

          • Giolli Joker

            Wow… designed by Robert Rodriguez?

          • Marco Antonio Gonzalez

            MY EYES! MY EYES!

      • Bill

        I dig’em. They are like Victoria’s Secret ads, but with gaudy guns instead of gaudy unmentionables. Those and Cobra Gunleather ads, which I believe never actually manufactured or sold any holsters.

  • Nashvone

    When it breaks, it still has the slots for the stripper clip guide.

  • Sianmink

    I’ve never had trouble loading an AR mag.
    So who’s for adding unnecessary complexity to a system that needs to be as simple and reliable as possible?

    • USMC03Vet

      Seems like some shooters need to put some man into it.

  • TheNotoriousIUD

    Im starting a company called Magful that will sell you full mags then after you empty them you simply return them to me and I will send you new ones.

    • How did I not think of this before? !

      • Hensley Beuron Garlington

        Because you’re not TheNotoriousIUD!

  • Lance

    Stay with stripper clips and a 5.56mm guide, less issues.

  • Frank Martin

    $35 bucks a copy?

    I will stick to my Pmags and Mag-lula loader.. so I can buy virtually 3 mags to each one of these

  • Cymond

    I have an EasyMag. I can’t seem to get the rounds to stack properly when it’s open.

  • Cymond

    For the price of 2 of these, you can have a Maglula and 3 PMAGS. For the price of 3, you get the Maglula and 6 PMAGS.
    FWIW, I have a Maglula for AR mags and one for pistol mags. I love both. The pistol mag version is distinctly superior to the basic loaders that come with some pistols (like Glocks).

  • jerry young

    first off I have a problem with plastic mags, when we have a feed problem at our shooting classes one of the first things I look at is the feed lips on plastic mags they’re notorious for cracks, the second problem I see when you place the follower all the way to the bottom and drop in rounds they may tilt and jamb, I see why he was shaking his mag, we use a lot of 22’s at our classes and teach that the little button on the side on most 22 mags is actually the slide lock when empty it also can serve to help in loading and should only be moved enough for one round at a time eliminating the possible jam, this is however a good idea but needs some improvement

  • jerry young

    did you have to make the guy look like a freaking idiot? there are plenty of ways to show how slow it is to load guns

  • Will

    This has to rate in the top 98 percentile of the dumbest crap I have ever seen in my life. Simply another over priced doodad to separate shooters from their cash.
    I feel I’ve lost fifty IQ points simply reading about it.

  • Bosley


  • John

    Cammenga magazine is very similar!

  • COL Bull-sigh

    Will the thin window on the side tell you which ones flipped over while falling into the mag?

  • LetsTryLibertyAgain

    At $35.70 MSRP, it had better have a deeply discounted street price. I can buy a MagLula mag loader and a MagPul magazine for the price of a single Ultimag. I’m $26 ahead for every MapPul magazine I buy after that.

    Also, their video is mostly a comedic portrayal of gun owners as incompetent dufus goobers. We get enough of that from the anti-gun crowd, without such portrayals from companies within the firearms industry.