Wired Magazine has published an excellent long form article explaining what the AR-15 is and what it is not to Wired’s geek/tech audience.
From the morning that ArmaLite opened its doors in 1954 to the present, most of the innovation that has gone into the AR-15 has been aimed at making the gun as accurate and pleasurable to shoot as possible. The result is a gun that really is an order of magnitude easier to use effectively than many of the traditional wood-stocked rifles that black-rifle-hating hunters grew up with. For someone who enjoys shooting a $2,500 AR-15 from a company like Lewis Machine and Tool, Black Rain Ordnance, Daniel Defense, or KAC, is like a driving enthusiast sitting behind the wheel of an Italian or German supercar. It’s a revelation, and the experience doesn’t wear off quickly.
Once you have SHOT a very high-end AR-15. It is hard to go back.