Chrysler’s new Ram Outdoorsman features gun rack
Chrysler's new line of Ram Outdoorsman pickup trucks features an optional gun rack called the Mopar RamBox Holster. It can hold two rifles or shotguns. At $1895 the upgrade is pricy.
Up until the bailout last year Chrysler was mostly owned by Cerberus Capital Management. Cerberus owns the Freedom group which in turn own Remington, Bushmaster, Marlin and other gun companies. I would not be surprised if this gun rack idea was a result of a cross polination of ideas within the Cerberus family.
More info at Fox News.
[ Many thanks to RT for emailing me the link. ]

This won’t necessarily advertise ‘rob me’ or ‘I have guns’, as this is an upgrade [read insert] for the Ram-box, built-in toolbox.
Personally, I’d rather have my guns in-cab where there are easier to get to. Of course, people will argue that some employers won’t allow such a display on their property (why would you work for them?), so this may be a more discrete option. Then again, there are plenty of under/behind the seat gun racks for trucks. It’s an interesting selling point, and that’s a bonus for gun owners.
@subase – I assume you meant Chrysler and not Ford..
Or, alternatively, a sign that says “Hey, I have some really expensive guns that I will be glad to ‘light you up” with”….
Beautiful storage, the gun rack really goes well with that truck. If I had the money I would definitely pick one of these up.
The Holster is a $205 option.
Great idea, only I would like the guns to face the other direction, just in case.
I don’t get it… Driving a Ford says you have expensive guns in your car or at home? You’re going to have to explain that comment a little more, I think.
Oh Fox News.
This rack had better be vault-like in its toughness, otherwise yeah, it’s gonna be a $1895 “Rob Me” sign.
Small correction: the Holster option is a $205 upgrade for those trucks already equipped with the RamBox ($1895).
Cheers.
This is one of the reasons why Ford should have gone bankrupt. Basically a sign on ones car saying, ‘hey I have some really expensive gun’s in my car and home!’.