#Strategy
Are Long Range Infantry Calibers Just Marketing Smoke and Mirrors?
With the recent push for small arms ammunition with increased range, power and capability, are military customers in danger of being taken for a ride by industry marketeers working to sell rifles in new calibers? Is the primary driving force behind new infantry calibers not in fact a need to be addressed, but a desire to sell weapons in a stagnant small arms market?
Too Dangerous to Live? ICSR, Cancellation, and Vulture Marketeering
We have just seen the cancellation of the Interim Combat Service Rifle, which gives me a good springboard to talk about marketing. Specifically, we will be discussing a kind of undercover word-of-mouth marketing that I’ve encountered a number of times over the years.