AMERIGLO has been in the business of providing customers with aftermarket sight options for quite a while now. Their product line is pretty expansive and covers sights for handguns in a bunch of different configurations from standard sights all the way up to tritium nights sights. During an event I attended that was hosted by AMERIGLO, representatives from the company announced that they would be rebranding and reorganizing the company to focus more on self-defense applications and provide their customers with a simpler product lineup so they can easily find what they need.
AMERIGLO Updates Branding and Reorganizes Product Lines
Along with the updated logo, AMERIGLO has also updated its website, product packaging, and mission statement. According to the company officials, their mission statement is meant to drive home the idea of having “The Power to Protect.”
AMERIGLO® exists for one reason: to protect hard-working, law-abiding men and women from harm. To do so, we design and manufacture self-defense sights that offer proven reliability, absolute accuracy, and day-and-night illumination.
Founder Rick Callihan has said that the company’s entire goal was to provide the highest-quality personal protection technologies for the American people. AMERIGLO currently has the greatest variety of aftermarket pistol sights available on the market and before the rebranding and reorganization effort, they had 19 different lines of products. Now, those same 19 lines have been distilled down to just 10 different families of products. Each product family now covers products that have shared features and functionality. For example, one family of sights are ones that all include heights that are compatible with pistol-mounted red dot sights.
New packaging from AMERIGLO now draws customers to the product with its bright yellow and black coloring and also clearly states the product’s purpose, style, and compatibility of the specific sights. The company has something for just about everyone no matter what your concealed carry or duty carry situation is. You should check out their new website and product lineups at www.ameriglo.com.
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