Ammo Price Increase Coming for Vista Outdoor Brands

Will P
by Will P
Vista Outdoor, parent company for several of the industry’s key ammunition manufacturers, is unfortunately having to raise prices on some ammo and components.

Is everyone excited to still be talking about the growth of ammo prices over the last year and a half? Of course, we’re not. Unfortunately, although there has been some recent relief in some areas and for some calibers, for the most part, we’re still nowhere near pre-panic levels. Even more unfortunately, it looks like the journey to get back there may be slow or possibly never fully come. Between 2020-2021’s prolonged period of massively increased demand and logistical/supply chain problems, it’s been a tough time for most shooters’ bullet budgets. TFB has reported on some prior pricing increase announcements, and sadly, we now have to do so again. The quote below comes from a memo that Vista Outdoor recently sent their dealers.

The 2020-2021 Ammo Crunch @ TFB:
Some of Vista's brands include multiple top names in the ammo game, as shown here from their website's list.

August 6, 2021

Dear Customer:

Thank you for your business and for your continued support of American jobs and manufacturing. As the country continues to recover, demand for raw materials is increasing throughout the economy. We are seeing price increases in brass, lead, steel, paperboard, corrugate, resin and many more with little sign of stopping. Effective 11/1/2021, CCI, Federal, Hevi-Shot, Remington, and SPEER ammunition will take… price increases… This price increase represents the new 2022 pricing.

Rest assured that Vista's brands, like Remington, are doing all they can to get you as much ammunition as they can at the best prices possible.

Rest assured that Vista’s brands, like Remington, are doing all they can to get you as much ammunition as they can at the best prices possible.

Check Ammo Prices at Brownells

The increases are expected to be 3-5% in most cases, although reloading components like primers and powder may be harder hit, with 10-15% jumps possible. Perhaps most disappointingly is a note toward the end of the memo which states that new primer orders are being temporarily suspended. This is likely being instituted in an effort to do right by their dealers and focus on satisfying a sizeable backlog of existing orders. Hopefully, these measures help the supply/demand disparity to continue evening out in the coming months, so shooters start seeing ever better availability and pricing before too long. In the meantime, it wouldn’t be a bad idea to try a laser-based training system like Mantis or Strikeman, and to put in more dry fire practice time. See you at the range!

Images courtesy of Vista Outdoor and Remington Ammunition.

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Will P
Will P

Lifelong hobby/sport shooter and hunter, former US Army infantryman, perpetual firearms student. Always seeking to become better and learn more. Interested in a wide variety of shooting disciplines, and passionate about all kinds of guns. Contact on Instagram: @WillTFB

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2 of 49 comments
  • JJJingleheimerSchmidt JJJingleheimerSchmidt on Aug 19, 2021

    Shouldn't that be continual price increases.

  • DenverCapsFan DenverCapsFan on Aug 20, 2021

    Is it a coincidence that Vista Outdoor owns Federal, CCI, Remington, Speer, and other ammunition manufacturers and prices are at an all time high, if you can find ammunition? This is likely the result of a monopoly and them choosing to restrict availability to raise prices, and they get away with it because there is no, large scale, competition.