SilencerCo has been a recognizable brand in the suppressor industry, and in the larger firearms industry, for more than a decade. Since their founding in 2008, they’ve produced and sold many successful products, and raised more than a few eyebrows with some interesting innovations. From the integrally suppressed Maxim 9 handgun design to the unusually-shaped Osprey to the Salvo 12 shotgun silencer, and more, this Utah-based outfit has not been afraid to step outside the box and innovate in their attempts to be an industry leader.
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Now this can-making operation is looking to be leaders in a different realm as well: the nationwide conversation and image about gun owners. Once you step outside of the bubble of core firearms enthusiasts, this gets tricky. It can be a sensitive and oft-misunderstood topic, as there is a plethora of bad information out in the public purview. Unfortunately, it isn’t uncommon to find that someone who hasn’t been around guns before may have massive misconceptions about them, and about the people who own them. Particularly given the massive influx of first-time gun owners from the last year and a half, addressing these misconceptions and generating a better-quality dialogue on the topic is perhaps more important than ever. SilencerCo has endeavored to add to this conversation by creating a new video series called “American Gun”. The press release below gives a preview of what this series will entail, and why this suppressor manufacturer has created it.
SilencerCo’s “American Gun” Campaign Reveals Diversity of American Gun Owners
July 14, 2021 — West Valley City, UT — SilencerCo is excited to launch “American Gun,” a series of videos featuring vastly different kinds of gun owners around America that will illustrate the commonality of firearms among people from all walks of life. The first video, “American Gun: The Realtor,” will be released, July 14th, 2021, with a series of videos to follow on a monthly basis.
In the premier video, JoAnna, a single mother and real estate professional from North Carolina, tells SilencerCo why she carries concealed. As the youngest of 28 kids, she is the first entrepreneur and first girl in her family to own a gun. When a wave of rape incidents started occurring with real estate agents in her area, JoAnna decided it was time to learn how to protect herself.
“Feeling the power that you have in your hand and what you can do with it is going to make you more of who you already are,” said JoAnna. “It’s not a weapon against someone, it’s protection for myself.”
In a time when conversations surrounding firearms are very contentious, SilencerCo has taken it upon themselves to illustrate the true story of the American gun owner. “American Gun” is an intimate look at the foundation of American Freedom, focusing on the right to bear arms and the vast diversity of people that exists among those who support the second amendment across this country.
Each video in the American Gun series will showcase a different perspective from an individual who uses firearms in their daily lives. In order to force more authenticity and leave less room for error, SilencerCo used only film for the still shots included in this project.
“Still photography in the modern day has become synonymous with deception, digital manipulations meant to appear grander than reality,” said Jace LeRoy, Photographer and Media Director at SilencerCo. “American Gun is all about the truthful depiction of the typical gun owner in America and capturing their images on film will give the audience a closer look into their lives in a way they are not used to seeing.”
These videos will be featured on SilencerCo’s YouTube channel and social media platforms. They are meant to be shared and re-shared, sparking an honest conversation surrounding firearms.
To view the first American Gun video, visit https://youtu.be/CTQOlfo8RaA.