Nestled into Italy’s mountainous northern region, Lombardy, you can find the small town of Lecco. This ancient and picturesque settlement has been the proud home of Fiocchi Munizioni for nearly a century and a half. Fiocchi Ammunition has been producing cartridges and shotshells since its inception in 1876, and began importing ammo into the US in the 1950s. This initial foray into the American market was made possible by virtue of a partnership with Smith & Wesson during that time. The ’50s saw the owning family establish a factory in Alton, Illinois, but this manufacturing effort – and the Smith & Wesson partnership which enabled it – were destined to be short-lived.
It wasn’t until the 1980s, when a fourth-generation ammo maker by the name of Carlo Fiocchi joined his family business in his 20s, that the storied Italian manufacturer fully re-entered the US market. Carlo’s honeymoon to America saw him return to Europe with plans to establish a new US presence. In 1983, Carlo successfully brought his great-grandfather’s company to Missouri – first only as importers, then later adding full manufacturing capabilities. Today the brand domestically produces a significant amount of their ammo sold in America, with some still made in Italy and brought over. Part of their ongoing efforts to meet current skyrocketing ammo demand includes some technological modernizations, one of which is a new website. The company announced their revamped online presence in the following recent press release.
Fiocchi Launches New Website
March 2021 – Fiocchi, a global leader in high-performance sporting, hunting, and defensive ammunition, announces the launch of its all-new website at FiocchiUSA.com.
“Fiocchi has taken some rather large steps over the last year in refining and realigning the company’s expansive portfolio of ammunition to better meet the needs of our customers,” said Anthony Acitelli, Fiocchi President and CEO. “From our world-class clay and hunting shotshells and the Blue Guardian line of defensive ammunition to the all-new Hyperformance centerfire rifle and pistol cartridges, Fiocchi shooters have never had so many options in high-quality, purpose-driven ammunition.
“To assist our customers in navigating the broad selection of hunting, defense, competition, and training ammunition now offered by Fiocchi and to more easily find the exact load and performance objectives they seek, we have developed a fresh website that helps them do just that.”
The redesigned Fiocchi website presents an easy roadmap to the company’s wide selection of centerfire rifle, shotshell, centerfire pistol, and rimfire ammunition. Each category further segments the ammunition by brand, detailing the unique benefits and objectives for each product line as well as key specifications and ballistic performance. Whether the focus is precision long-range target, big game hunting, personal defense, competition clays, training, cowboy action, or simply plinking, the new Fiocchi website helps customers drill down to the precise load to meet their needs.
Beyond the numbers, the new site also hosts support channels for customers and dealers, news and upcoming events, career opportunities, a look at the Fiocchi Pro Team members, photo and video galleries, as well as entertaining and educational content by the top writers from the shooting and hunting media.
To explore Fiocchi’s performance-leading ammunition or to get a glimpse into the exciting and ever-expanding world of Fiocchi, visit FiocchiUSA.com today.
Photos courtesy of Fiocchi Ammunition.
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