Larry Vickers has been many things. After years of experience in the US military’s Special Operations community as a member of Delta Force, Vickers gained prominence in the firearms/tactical industry. Since the end of his time in service, he has been a product developer and consultant, a shooting instructor, a YouTube personality, a television show host, a firearms book author, and more. Earlier this year, Vickers announced that he was battling cancer, which brought a cavalcade of well wishes and prayers from a firearms community that generally holds him in high regard. Apparently, he’s also a fan of Porsche cars. On March 30th, Vickers issued the following press release regarding his YouTube channel’s newest sponsor, North Carolina-based Hendrick Porsche.
VICKERS TACTICAL WELCOMES HENDRICK PORSCHE TO ITS FAMILY OF BRAND AFFILIATES AND SPONSORSI am extremely proud and honored to announce that Hendrick Porsche of Charlotte, North Carolina, is the newest sponsor for the Vickers Tactical YouTube channel. While it would be noteworthy for anyone in the public eye to affiliate themselves with two renown names like Porsche and Hendrick, it is particularly noteworthy and unprecedented in the firearms industry. I am humbled to be affiliated with two such brands, and I am eager to utilize this opportunity to provide some genuinely exciting and unquestionably unique content to my fans. Expect to see entertaining and educational Porsche video content with extraordinary upgrades and customizations, and don’t be surprised when you see me doing some work with them on the range!I have become good friends with many of the people that work at Hendrick Porsche and have purchased a number of vehicles from them prior to this partnership. Hendrick Porsche sets the standard for professionalism and customer service. They are a first class operation in every way.Stay tuned for the delivery of the Hendrick Porsche supplied vehicle later this year, where the whole delivery process, outfitting, and planned customizations will be revealed.In addition, I want to sincerely thank all of my other sponsors and brand affiliates, and most of all, my fans, supporters, and channel subscribers. I simply could not carry out all of these exciting Vickers Tactical projects without you. As always, whether it be at firearms industry events or just out in public, feel free to come up and introduce yourself, and we can talk guns, gear, and of course, Porsche. LAV out.Hendrick Porsche Statement:“The team at Hendrick Porsche is extremely excited to join forces with Larry Vickers and the team at Vickers Tactical. The partnership has grown out of our equal passion for Porsche vehicles and the incredible respect for the knowledge that Larry provides in his area of expertise. Our strong friendship has grown over the years and we look forward to taking care of all of our mutual fans in the future.”Sincerely,Larry Vickers
The Vickers Tactical YouTube channel was founded in 2009. Since then, it has gained more than 921,000 subscribers and upwards of 200,000,000 views. These numbers were doubtlessly highly attractive to the Charlotte-area Porsche dealership in terms of marketing and advertising potential. That said, it’s likely that the impact may be dampened a bit by the broad reach of the YouTube channel versus a car dealership’s tendency toward a more local or regional circle of influence. Regardless, Mr. Vickers will assuredly continue to enjoy his Porches – and although this is a slightly unorthodox piece of publicity within the firearms industry, really, who could blame him? Precision German engineering has given us some superb guns, and it also produces many excellent cars! See you at the range.