Beretta Celebrates Its 494th Anniversary

    Beretta M9A3 Pistols

    Over the weekend the world’s oldest firearms company celebrated their 494th birthday. Beretta was founded in 1526 and have been in business continually ever since. The company has been responsible for dozens of iconic designs ranging from their pistols and fine shotguns to their service rifles.

    Beretta 92F/M9 (Beretta)

    Beretta 687 Silver Pigeon III Over&Under Shotgun (12)

    Beretta 687 Silver Pigeon III Over & Under Shotgun

    To celebrate their parent company’s anniversary Beretta USA are offering 25% discount on items on their website,, when they spend over $150 check out the announcement below for full details.

    This past Saturday, October 3rd, Beretta celebrated its 494th anniversary as a firearms manufacturer, which makes Beretta the manufacturing company with the longest history of continuous operations in the world. Beretta products have accompanied sportsmen and women all around the globe on countless hunting excursions, performed flawlessly in five decades of the Olympic Games, and been combat tested as the official sidearm of the U.S. Armed Forces for over 35 years.

    In 1526, Mastro Bartolomeo Beretta (1490-1565/68) of Gardone Val Trompia, Brescia, Italy, received 296 ducats as payment for 185 arquebus barrels sold to the Arsenal of Venice. Although there is a history of Beretta products’ production in the 1500s, this particular moment in our history is the first documented sale of Beretta products in the known world, and it is the foundational point from which our company began its commanding presence in the firearms manufacturing industry.

    Over the years, the Beretta family and name has become synonymous with uncompromising quality, design, materials, construction, and performance for their myriad of firearm products. With the fourteenth and fifteenth generations of the Beretta family now in charge of the various Beretta companies, their leadership benefits from centuries of experience passed down from father to son as they constantly innovate to meet the demands of a global market in the 21st century. With continuous investments in technology, people, and growing product lines, the Beretta family remains committed to the core value of quality without compromise established almost five centuries ago. It is this premise that continues to be the unchanging key to Beretta’s success in serving customers worldwide.

    “Beretta has been continuously reinventing itself for nearly 500 years, and that is how, generation after generation, we create the market-changing products,” Francesco Valente, General Manager and COO of Beretta USA, said. “We are a stable company, focusing on the long-term and we think in terms of decades, not quarters – that is why we can invest so much in research and development and invest in environmental conservation to preserve the future of our planet. From our founding through today, we have kept a relentless commitment to innovation. The company’s birthday is an excellent opportunity to remind ourselves and our customers that we will always strive to innovate what’s next.”

    As a part of our celebration during this “birthday” occasion, Beretta USA is offering a special promotion on our e-commerce properties. For one day only (October 5, 2020), customers can receive 25% off their purchase when they spend $150 or more sitewide on using code BDAY25.

    Matthew Moss

    _________________________________________________________________________ – Managing Editor – Managing Editor

    Matt is a British historian specialising in small arms development and military history. He has written several books and for a variety of publications in both the US and UK. He also runs Historical Firearms, a blog that explores the history, development and use of firearms. Matt is also co-founder of The Armourer’s Bench, a video series on historically significant small arms.

    Here on TFB he covers product and current military small arms news.

    Reach Matt at: [email protected]