NSSF: 2020’s First-Time Gun Owner Count Nearing 5 Million

    The NSSF reports that almost five million Americans have become first-time gun owners this year.

    The NSSF reports that almost five million Americans have become first-time gun owners this year.

    By now we’re all painfully aware of it: nearly all makes and models of firearms and ammo are being sold at utterly blistering rates. In-stock inventory has become harder to find than TFB TV’s James Reeves sober at a wedding. TFB reported on this trend several months ago, and it has done nothing but continue to climb over the summer months.

    Between the ongoing Coronavirus Pandemic and widespread national and international social unrest, gun people are wanting more guns and non-gun people are converting like we’ve seldom seen before, if ever. Smith & Wesson recently launched their new GUNSMARTS campaign for first-time gun owners in response to this phenomenon. Now the National Shooting Sports Foundation (or NSSF) has released some updated numbers: nearly five million first-time gun buyers have joined our ranks since the first of the year. The NSSF’s press release reads:

    This infographic from NSSF breaks down some of the pertinent info regarding 2020's surge of new gun buyers.

    This infographic from NSSF breaks down some of the pertinent info regarding 2020’s surge of new gun buyers.

    First-Time Gun Buyers Grow to Nearly 5 Million in 2020

    NEWTOWN, Conn. – NSSF®, the trade association for the firearm industry, updated retail survey-based estimates and concluded that nearly 5 million Americans purchased a firearm for the very first time in 2020. NSSF surveyed firearm retailers which reported that 40 percent of sales were conducted to purchasers who have never previously owned a firearm.

    NSSF tracks the background checks associated with the sale of a firearm based on the FBI’s National Instant Background Check System (NICS). NSSF-adjusted NICS checks for January through July 2020 is a record 12.1 million, which is up 71.7 percent from the 7.1 million NSSF-adjusted NICS January through July 2019. This equates to nearly 5 million first-time gun owners in the first seven months of 2020.

    “This is a tectonic shift in the firearm and ammunition industry marketplace and complete transformation of today’s gun-owning community,” said Lawrence G. Keane, NSSF Senior Vice President of General Counsel. “These first-time buyers represent a group of people who, until now, were agnostic regarding firearm ownership. That’s rapidly changing, and these Americans are taking hold of their God-given right to keep and bear arms and protect themselves and their loved ones.”

    NSSF surveys revealed that 58 percent of firearm purchases were among African American men and women, the largest increase of any demographic group. Women comprised 40 percent of first-time gun purchasers. Retailers noted that they are seeing a 95 percent increase in firearm sales and a 139 percent increase in ammunition sales over the same period in 2019.

    Several factors are contributing to the sustained surge in firearm purchases. Sales spiked in March, with a record-setting 2.3 million NICS background checks conducted for a firearm sale, the same month the coronavirus pandemic struck. During this time, police warned response times would be tested while mayors and governors emptied prisons, including violent felons. Some of those were rearrested within days for committing another violent crime. After Memorial Day, protests turned to looting, riots and destruction, which continues today in several major metropolitan areas. Politically-charged calls to defund police also continue to spur sales.

    This is also an election year and firearm sales typically rise during presidential election years. However, this year, Democratic candidates Joe Biden and U.S. Sen. Kamala Harris (D-Calif.) are calling for stringent gun control measures, including forcible confiscation, banning entire classes of firearms from lawful possession, licensing schemes and repealing the Protection of Lawful Commerce in Arms Act, which would expose the firearm industry to frivolous and harassing lawsuits.

    Each month since March, NSSF-adjusted NICS background checks have set a record as the strongest ever recorded for that month.

    More NSSF stats on the industry's 2020 growth.

    More NSSF stats on the industry’s 2020 growth.

    Are you one of these nearly five million new gun owners? If so, welcome! We’re happy to have you, and we’re here to help make sure you can find out what you need to stay well-informed and safe. Are you a longtime shooter but you have friends or family who have bought their first gun this year, or they’re planning to soon? Please reach out to them and offer them your assistance. They’ll probably feel better, and be safer, if they have a trusted contact that can provide competent guidance and answer their questions. See you at the range!

    Photos courtesy of NSSF.
    Will P

    Lifelong hobby/sport shooter and hunter, former US Army infantryman, perpetual firearms student. Always seeking to become better and learn more. Interested in a wide variety of shooting disciplines, and passionate about all kinds of guns. Contact on Instagram: @WillTFB