As much as I would like to relocate all social media to the burning dumpster fire part of the internet and close the door, for businesses it can be their main channel of communication with potential customers. Unwelcome guests that we are, our gun-loving thoughts, ideas and passions need to be on mainstream social media channels if we want to reach potential enthusiasts and remind the rest of the world that guns are tools; we are not. For a more succinct explanation, check out our interview with Chuck Rossi at Open Source Defense.

The NSSF is holding a 60 minute webinar or managing social media during difficult times. See below for additional information and to RSVP:

FREE WEBINAR: USING SOCIAL MEDIA EFFECTIVELY IN TIMES OF CRISIS

Https://www.nssf.org/event/using-social-media-effectively-in-times-of-crisis/

Social media is the key to reaching your audience. Join NSSF^® and Michelle Scheuermann from BulletProof Communications for a 60-minute webinar and develop the key elements of web-based media that garners trust and respect and ultimately move people to your store. You’ll leave this webinar knowing how to align your messaging from all social media, email and print communications to provide clarity and consistency.

What You Will Learn:

• Understand why clients are coming to your social media page during times of crisis.
• Develop the key elements of a web-based media that garners trust and respect and ultimately move people to your store.
• Align your messaging from all social media, email and print communications to provide clarity and consistency.

The “Using Social Media Effectively in Time of Crisis” webinar takes place July 13 at 11 a.m. – 12 p.m EDT. This webinar is free to all interested industry members, but attendance is limited, so we encourage everyone to register at the earliest possible convenience. To RSVP, click here.

COVID-19 Resources for FFLs

The NSSF is working hard during this national crisis to make sure that our members are allowed to stay in business, providing safety and security for Americans and crucial products for members of the law enforcement and military communities.

This includes an effort to inform the Department of Homeland Security on the essential nature of our firearm and ammunition product manufacturers, retailers, importers, distributors and ranges – all of which should be explicitly listed as part of our nation’s Critical Infrastructure.