AR15.com, the popular and long-serving forum for all things AR-15, and by extension firearms related, has been acquired by the 2nd Adventure Group. AR15.com, set up way back in 1996, joined the 2nd Adventure Group family which includes Brownells, Big Springs, Crow Shooting Supplies, Sinclair International and W.L. Baumler Co. and is owned by Pete and Frank Brownell. An announcement post, shared on AR15.com on June 3, said the site will continue as it always has but is looking forward to new user interface improvements and a secured continued online presence.

Here’s the announcement post shared on AR15.com:

AR15.com Community Members,

We have exciting news to share with you today about the future of AR15.com.

The News

AR15.com has joined the 2nd Adventure Group family. The 2nd Adventure Group is wholly owned by Pete and Frank Brownell, and also serves as the umbrella company that owns Brownells, Inc. and other industry brands.

The Avila family will continue to run the site day to day and the same moderators will moderate the forums under the same rules for which you are accustomed.

Why?

In today’s world of social censorship and the muzzling of pro-Constitutional voices, it’s more important than ever to have a modern, forward-looking place where we can all meet, debate, discuss and create ideas to keep our Second Amendment and our uniquely American freedoms strong for generations to come.

In line with that need, the Avila family has long had a vision for making AR15.com an even more robust community for freedom-loving people like you. However, we need more resources to help make our vision a reality.

Under the new ownership structure, we (the Avila’s) can focus on developing critical website improvements, which include, but aren’t limited to:
•Easier to navigate forums
•A better equipment exchange
•More content production
•A host of user-friendly upgrades

The Future

We elected to partner with Pete and Frank Brownell because we’ve known them personally for years to be real advocates for both our First and Second Amendment rights. They see the importance, now more than ever, for having a free, unfiltered forum of pro-Constitutional voices and ideas to be heard. Put simply, they share in our vision for the future of AR15.com.

In the near term, not much will change. However, in the not-too-distant future, you can expect upgrades to the site aimed at improving your abilities to connect with friends and fellow community members, learn about new products, debate the topics of the day and interact with our advertisers… all in an effort to make AR15.com the ultimate voice for freedom.

We sincerely thank you for the 23 years of continued support; we can’t wait to see what the next 23 bring.

In Freedom,

Edward, Juan & Jorge Avila