The National Rifle Association hosted the NRA Annual Meetings less than a month ago in Indianapolis, Indiana to some door-busting crowds. With the fodder of new guns and cool, freshly-debuted products also comes the annual announcement of the NRA’s Shooting Illustrated magazine’s Golden Bullseye Awards for industry products. Federal Premium‘s Hydra-Shok Deep took home the Golden Bullseye Award for 2019 Ammunition Product of the Year and they were jubilant!

Not everyone knows what goes into the voting for Shooting Illustrated magazine’s Golden Bullseye Awards, but its quite a few different metrics. The magazine itself is centered around tactical style shooting, self-defense practices, and a lot of concealed carry content. For any product to be a winner in a particular category, the product needs to exemplify that it has met and exceeded testing-and-evaluation protocols. It also must be a product that is available to the general public. It also must have a kind of secret sauce, if you will. This can be a unique value to the American shooting public, whether by innovation, affordability or other stand-out qualifications.

The President of Federal Premium Ammunition, Jason Vanderbrink, had these words to share regarding the announcement of their Hydra-Shok Deep line of ammunition winning the Shooting Illustrated Golden Bullseye Award for 2019 Ammunition Product of the Year:

We are proud Hydra-Shok Deep was chosen for the prestigious award. To even be considered for a Golden Bullseye, the product must meet a variety of demanding criteria on design, function, value and reliability. We are grateful they found the winner with Hydra-Shok Deep.

Hydra-Shok Deep was initially launched in 9mm Luger 135-grain, but now it is becoming available in more and more calibers as time goes on. The 3 cartridges you can currently purchase it in along with their associated price-points can be read below:

• 9mm Luger 135 Grain Hydra-Shok Deep HP | P9HSD1 | MSRP $27.95
• .40 S&W 165 Grain Hydra-Shok Deep HP | P40HSD1 | MSRP $31.95
• .45 Auto 210 Grain Hydra-Shok Deep HP | P45HSD1 | MSRP $33.95

So what do you think of Federal Premium’s Hydra-Shok Deep winning Shooting Illustrated’s Golden Bullseye Award for 2019 Ammunition Product of the Year? Do you currently carry Hydra-Shok ammunition in your sidearm? Let us know all of your thoughts in the Comments below! We always appreciate your feedback.