Sellier & Bellot has introduced a new lead-free rifle ammunition line specifically designed for use in hunting training systems also known as shooting cinemas. The new ammunition line is called SCREEN AMMO which stands for Shooting Cinema Range Entertainment with Environmental and Non-toxic Ammunition. Let’s watch the demo video first.

Shooting cinemas are indoor training systems that utilize a large screen to simulate a hunting scenario allowing the hunters to train with their weapons and be prepared for the upcoming hunting trip. Interestingly, these new S&B cartridges come with decreased muzzle velocities for the following reasons:

Muzzle velocity has been decreased in order to reduce recoil. This allows you to carry out more intense training sessions, while maintaining a high level of comfort during shooting and ensuring the reliable functioning of semi-automatic hunting rifles. Lower recoil ammunition is also advantageous for female shooters and beginners.

Compared to standard hunting ammunition, the mean point of impact for short distance shooting in shooting cinemas remains unchanged. Therefore, it is not necessary to adjust the sights.

While I understand the idea behind the decreased muzzle velocity in this particular case, I still think one should also master his skills with the ammunition he is going to shoot during the hunting trip to be familiar with the recoil and behavior of his weapon. By the way, the company warns that these cartridges are designed for training purposes only and should not be used for hunting.

Sellier & Bellot SCREEN AMMO is advertised to be environment-friendly ammunition. It utilizes company’s patented NONTOX primers which “does not contain any traces of heavy metal in its emissions, such as lead, mercury, barium, and antimony“. The FMJ bullets are lead-free thanks to the zink core. The bullets are also nickel plated. The SCREEN AMMO is listed on the company’s website in one of the following caliber options: .223 Remington, 7x57mm, 7x64mm, .308 Winchester, .30-06 Springfield, .300 Winchester Magnum and 8mm Mauser.

Unfortunately, this ammunition is not yet available in the USA.

Images from www.sellier-bellot.cz