Nestled in the very far, back corner of the NRA 2018 showroom, one might worry that the “Shoot Like a Girl” (SLG2) booth would resemble a barren wasteland…and they would be incorrect. Crowds of women packed the booth, waiting their turn to venture into the SLG2 trailer. TFB caught up with the president and founder of the program, Karen Butler to find out more about what it means to “Shoot Like a Girl”.
Shoot Like a Girl Mission
Put simply, the program is designed to “empower women to participate in shooting sports with confidence by providing them with an opportunity to shoot a pistol, rifle, and bow in a safe, controlled and women friendly environment.” This is accomplished by the state-of-the art 53 ft mobile range featuring a military grade firearms simulation system and a live archery range. The trailer highlights the fact that shooting sports is a viable option for people with physical challenges and/or regardless of physical fitness level.
At NRA 2018, women were able to walk into the trailer, work with NRA Certified women instructors and an archery coach to shoot a bow, pistol, and rifle on-site for free. The firearms used in the SLG2 program have built-in recoil simulation that mimic the feel and response to shooting a live firearm.
By The Numbers
The impact on women in regards to firearm purchases is undeniable. In 2017, the company was able to assist over 3,000 shooters logging over 25,000+ miles on the mobile range and connect with over 150,000 people on social media, 93% of whom are women. In fact, 87% of the women who participated with SLG2 said that their life was positively impacted by the program. A full 72% of them said they now spend more time enjoying shooting sports.
The company currently has over 20 appearances scheduled for 2018 so far with more on the horizon. Women interested in finding the next Shoot Like a Girl event in their area can check on the program’s website here.