Blaser rifles never quite caught on here in the US, but are well known across Europe and among small circles of hunters in the US that appreciate precision engineered rifles. Using the same mindset used when designing some of the world’s most interesting hunting rifles, Blaser has now stepped into the optics game by founding German Sports Optics.

The new company will be responsible for designing and manufacturing Blaser’s own line of optics starting with a new set of binoculars called the Blaser Primus. German Sport Optics has decided not to outsource the production of the high-end binoculars, instead, they will be making them themselves in Germany under the same watchful eyes as Blaser rifles are produced under.

Blaser says that the brilliant images a user will see when peering through the binoculars are made possible by high light transmission and neutral color reproduction. We haven’t had a chance to look through a set yet, but if Blaser’s rifles are any indication as to what we should expect, I doubt we will be disappointed.

Also stated in the press release was that the optics should provide a rather clear and brilliant image even if the optics are not totally in line with your optimal line of sight.

Learn more about the new line of Blaser optics on their website. Currently, we do not have any information about pricing. It is expected to be on the more luxury side of things.