MidwayUSA’s New (Not-So) “Discreet Tactical Rifle Case Nose Art”

    There are times where we gun scribes and bloggers just have to stop and scratch our heads. I swear is not because they itch, but because a company can call something one thing when it is really something else. Perhaps the name and purpose may just be polar opposites, but perhaps the antithesis of what they were going for.

    Fortuanately, this is relatively rare, but MidwayUSA hs me scratching my head on their latest product, dubbed the AR-Stoner Heavy Duty Discreet Tactical Rifle Case Nose Art.

    I’d go into detail on how this WWII inspired design is nuts, they do it for me:  “The AR-Stoner Heavy Duty Discreet Tactical Rifle Case is inconspicuous yet eye catching.” I will repeat it again, “… inconspicuous yet eye catching”. 
    That right there is a copy writing fail.

    Then, I must also take issue with the “Heavy Duty” part of the name. Very few bags that lack hard-sided support can be named “heavy duty” and with MidwayUSA not touting the various high-end brands and even the denier of the nylon, it strikes me as a cheap bag with poor naming. One can get only so “Heavy Duty” for $39.99

    Still, its a cool case, so I’ll give MidwayUSA a pass… Lengths available include four options ranging from 22 to 42 inches. Retail runs from $32.99 to $39.99. 


    TFB’s FNG. Completely irreverent of all things marketing but a passionate lover of new ideas and old ones well executed. Enjoys musing on all things firearms, shooting 3-gun, and attempting to be both tacticool AND tactical.