An e-mail was recently sent out to all Gander Mountain customers with a simple message from the new CEO, Marcus Lemonis.

An Important Message to Gander Mtn. Customers from Marcus Lemonis, CEO of Camping World & Good Sam.

We are delighted to announce that Gander Mtn. is now part of the Camping World & Good Sam family following Camping World’s successful bid for certain Gander Mtn. assets in a bankruptcy auction in April. Camping  World & Good Sam is the nation’s largest network of RV-centric retail locations and the only provider of a comprehensive portfolio of services, protection plans, products, and resources for the outdoor enthusiast. At Camping World & Good Sam, we place a high value on customer satisfaction and our goal is to keep as many as 70 or more Gander Mtn. stores open following the bankruptcy liquidation process. Following the liquidation process, you’ll also see a fresh release of GanderMountain.com. By leveraging Camping World & Good Sam’s scale, operating infrastructure, and product expertise, we will be able to provide new products and services to the Gander Mtn. customer. We are very excited for the next chapter of Gander Mtn. as part of the Camping  World & Good Sam family of companies.

As part of the transaction, ownership of the Gander Mtn.’s customer database is being transferred to a Camping World & Good Sam subsidiary that will operate the new business. Camping World & Good Sam will continue to abide by the existing Gander Mtn. privacy policy. In the event that there are any significant changes to the applicable privacy practices in the future, you will have an opportunity to decide whether to opt out of or accept such changes before they are implemented.

We hope you’re as excited as we are about this new adventure and we look forward to earning your business!

Marcus Lemonis had recently taken to Twitter soliciting his followers to help him create a new logo for the company. He also stated that Gander Mountain would become “Gander Outdoors” so it is interesting he did not use that name in his message.

At this time, Marcus Lemonis had not indicated he was backing down from the name change. In the future look for the new name and logo to make an appearance as Gander Mountain continues to evolve throughout their liquidation process.