Federal Premium has launched a new special edition line of American Eagle handgun training ammunition called C.O.P.S. Some amount of profit from each box sold will go to Concerns Of Police Survivors organization and will be used to support the families of fallen police officers. Hence the name C.O.P.S.

C.O.P.S. logo and mission statement.

The C.O.P.S. line of ammunition will be available for a limited time. It is offered in 9mm Luger, .40 S&W and .45 ACP. It is technically the same as other American Eagle handgun ammunition offerings with Federal brass and primers and FMJ bullets. The ammunition comes in blue boxes with a text in a shield saying: “Support families of fallen officers”. The MSRP for a box of 50 cartridges is as follows: for 9mm Luger (115 grain FMJ) it is $17.99, for .40 S&W (180grain FMJ) loads it is $24.99 and the suggested price for .45 Auto (230 grain FMJ) cartridges is $30.99.

The campaign of supporting fallen officers families is without a doubt a very praiseworthy idea. However, there are already some people in various online communities complaining that it is rather a marketing move. Whether it is truly a contribution to the Law Enforcement community or just a marketing trick, judge yourself. I think despite of the slightly higher price, many people will buy this ammunition not just for shooting, but as a donation to that community.