Gamo Acquires Daisy

    Daisy Outdoor Products (aka Daisy) is one of those iconic brands in American culture. The Red Ryder, along with dozens of other models through the years, have been made by Daisy.

    It seems that at one time nearly every kid has either had or wanted a Daisy BB gun. I know that both of my kids have one of their own, plus I still have the one that my dad gave me many years ago.

    Gamo Outdoor SL announced recently that they had acquired Daisy.

    To me, Daisy has never lost its appeal as a company. However, in recent years other airgun companies – like Gamo – have made large strides in advancing airgun technology. When I was but a lad, spring fired BB guns and .177 caliber pump pellet guns were the most powerful non-firearm guns we could find.

    In modern times, .22 and .25 caliber air rifles are common – frequently with muzzle velocities around 1,000 fps. Larger calibers and higher velocities are also available. Many companies also build their airguns with integral sound suppression. These common airguns offer near rimfire performance without the regulation that comes with a firearm.

    Frankly, I’m not surprised that Daisy was bought out by another of the companies in the industry. The brand is solid with good retail penetration. For a company like Gamo, the acquisition may give them the ability to reach more customers with their own brand in addition to growing the Daisy name. I with Gamo the best in its acquisition, and hope the company is able to maintain the classic brand.

    Richard Johnson

    An advocate of gun proliferation zones, Richard is a long time shooter, former cop and internet entrepreneur. Among the many places he calls home is