Gun TV, the channel that we blogged about last year, has been live and on air for about a whole week right now (you can watch it live online). The channel comes with the slogan, “Live Shopping, Fully Loaded”. If you didn’t catch the earlier post, the channel is a 24/7 live firearms shopping channel, with occasional breaks in selling, to show episodes of interacting with firearms, such as range tips, cleaning, safety etc… For example the hosts will present a certain firearm, show how it works, and then they’ll go out a range, shoot it a few times, then go back into the studio where they will continue to talk about it. In total there are 9 hosts that usually pair up with each other to talk about a certain firearm on screen.

GunTV is a revolutionary new television network that drives an important social responsibility message using a national platform to reach the masses.

The first  platform of its kind, GunTV offers education, information and safety regarding firearms in America while responsibly offering extraordinary access to purchasing the most diverse representation of firearms in the world.

GunTV is proud to offer its consumer audience an exciting mix of unique content, a wide range of firearms and related products and services, educational information, resources and entertainment, all delivered via live broadcasting on satellite and cable systems and streaming on the Internet.

One could easily see a channel like this going downhill quickly like some of these other purely firearms related channels, such as Sons of Guns, if they don’t get in the spotlight for something wrong. Thus the heavy emphasis on safety in the channel, whenever at the range, or in the viewing room. Although I appreciate this emphasis alot, I will say they are almost going about it in an odd way. For example, when they were show casing the Desert Eagle, the host explained the manual safety, relating it to the importance of always being safe. My issue with this is that safety isn’t a tangible lever/knob/switch, but instead is a mindset of awareness, to do with the direction of a muzzle, the angle of a trigger finger, the condition of a firearm, etc… But other than this one point, I didn’t see much wrong with the programming itself, just hosts trying to sell guns (the majority of the hosts are also posing with Desert Eagles in their bio pictures, not quite sure what is going on here). The process for purchasing a firearm is quite simple as well:

1. You pay a 20% deposit. Your firearm is delivered to the licensed dealer you select based upon your zip code.
2. Your dealer contacts you as soon as your order arrives, inviting  you to visit your dealer to complete the required paperwork.
3. You pay the remaining balance when you pick up your order and you have passed your background check.

Now, I’m curious as to if you are purchasing the exact firearm pictured on the screen, or are you purchasing that firearm in general. I’m assuming the latter, as I can’t imagine them making much money off of selling a single firearm at a time.