Gardening and guns, they go together, right? Well, that’s apparently what Per Cromwell of Swedish “guerrilla” marketing group Studio Total thought when he came up with the idea of the “Flower Shell”, a 12 Gauge shotgun shell that shoots seeds instead of shot. The studio released two videos showing the shells “in action”, where a hatted individual stands around somewhat awkwardly with a shotgun before firing it into the ground to plant seeds, and at waist-height to “disperse” them. Somewhat anti-climactically, Studio Total neglected to show any shots of the plants subsequently growing, which leaves the videos as essentially artistically edited segments of someone goofily shooting a shotgun at nothing for no reason.
Needless to say, a shotgun shell designed for planting seeds is about as good idea as hosting a gasoline-fight party at your local Shell station. There are better tools for gardening that are less likely to result in one accidentally Dick Cheneying their friend with meadowflower seeds. Fortunately, the “Flower Shells” are likely just another marketing tool, along the lines of Studio Total’s 2012 teddy bear airdrop stunt in Minsk, Belarus. The very idea of a seed-firing shotgun brings to mind beret-wearing artistes excitedly explaining how subversive it is to turn a weapon of death into, wait for it… A weapon of life! Quite.