Browning Introduces Full Line of Ammunition

Phil White
by Phil White

Browning partnered with Winchester to develop a complete line of ammunition. No word yet on the calibers and bullet designs.

This represents a large shift for Browning, and their owners FNH USA, into the profitable ammunition sector. Why make money only when you sell a gun when you can instead make money every time the trigger is pulled? Their largest competitor Remington has long been in the ammunition market.

It should be noted that the modern Winchester Repeating Arms Company, another FNH owned company, does not manufacture ammunition. Winchester Ammunition is a Olin Corporation brand and has no affiliation with FNH of its subsidiaries.

From Browning:
A global leader in offering quality and innovative firearms, Browning now introduces a new, full-line of superior performance ammunition for hunting, personal defense and target shooting. The development of Browning Ammunition will provide millions of men and women, including new shooters and hunters across the world, with “The Best There Is.™”

“Browning Ammunition builds upon the legacy and heritage of our brand while introducing innovative products that will carry the iconic Buckmark™ symbol,” said Travis Hall, Browning president and CEO.

Browning and Winchester developed this full line of ammunition products under the Browning brand, which will debut in January, 2016.

The Browning Ammunition portfolio includes popular ammunition offerings in rifle, shotgun, handgun and rimfire, featuring advanced technologies for hunters and shooters.

“It is a tremendous opportunity to partner with Winchester, the world’s leading manufacturer of ammunition for shooters and hunters,” said Hall.

Winchester is responsible for product development, manufacturing, marketing and sales. The alliance connects world leaders in firearms and ammunition manufacturing, as well as legendary brands.

“An alliance with Browning allows us to drive strategic ammunition products deep into the hunting and shooting sports categories,” said Brett Flaugher, vice president of sales, marketing and strategy for Winchester. “This is a significant milestone in the history books of both companies.”

Phil White
Phil White

Retired police officer with 30 years of service. Firearms instructor and SRU team member. I still instruct with local agencies. My daily carry pistol is the tried and true 1911. I'm retired as associate editor since December 14th 2017. My replacement is my friend Pete M email: you can reach Pete for product reviews etc.

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3 of 46 comments
  • Useless. It doesn't increase production capability, just raises the price of ammo. Geoff Who doesn't need higher prices for a name.

  • Rick5555 Rick5555 on Sep 29, 2015

    FHN, USA...changed it's name a little over a year ago. FN Manufacturing in SC. And FNH, USA in VA. Were separate companies in America, though subsidiaries of FNH in Europe. A while back both American companies, combined into one and is now called, FNH, America LLC. I know it's nit picking per se. Just wanted to see this blog be as accurate as it can. Ok, I'm always nice job, Phil. love the blog.