SilencerCo hints at product release: Oculus-type HUD & True Digital Camouflage?

Chris Cheng
by Chris Cheng

Just hours after my initial SilencerCo launch event TFB post went live, SilencerCo sent out an email announcing the formation of “SilencerCo Weapons Research” which has its own spiffy logo. I initially thought a new shotgun suppressor product to complement the Salvo product line was in the works, but it looks like I may be way off the mark.

Their email notes:

SilencerCo Weapons Research (SWR) was created with the intent of making hunting and shooting technologies accessible to everyone. For too long, certain technologies have been unnecessarily prohibited from commercial sale or priced out of the attainable range of most civilians.

SWR not only believes that you deserve better – we plan to show it.

SWR is designing human augmentation devices that are both affordable and capable in order to enhance the shooter’s ability to engage targets, positively identify prey in multiple spectrums, and reduce shooter signature.

Breaking this down, they want to make new shooting and hunting technology affordable for the masses. They are releasing some kind of Oculus-Rift type device capable of delivering an augmented reality that can help us more easily 1) Hit our targets 2) Identify prey in multiple spectrums like infrared, etc 3) Reduce our shooter signature (some sort of true digital camouflage? Not the analog ‘digital camo’ pattern).

Here are some screenshots from the teaser video that just went live:

SilencerCo's supposed new product in a hard case.
These look like an Oculus Rift-type device for HUD (Heads Up Display) functionality.
Is this the UI (user interface) or just a sketchup? We can see 1) a reticle 2) ambient environment conditions such as temperature in addition to elevation, distance 3) Vital signs such as heart rate and oxygen levels 4) Rangefinder 5) and more?
The product alludes to allowing the user to view targets in "multiple spectrums" so we're talking about the possibility or IR and maybe others.

A SilencerCo Weapons Research HUD along with a weapons integration system could make sense, seeing as the weapon may need to send information to the HUD. The teaser video shows two hunters with AR-style guns taking aim at a hog, and so I’m thinking about how wearing a HUD can negate needing to look through the scope if the HUD is connected to it. But maybe it’s not connected and so looking through the HUD is one view, and then looking through your scope is a regular sight picture.

Now #3, this potential digital camouflage. They only give about 2 seconds to it in the teaser video but it could be the most radical new consumer product in a long time. The shooter turns a ring on his watch, and then the shooter digitally disappears.

User turns an outer ring on the watch to engage a product that will "reduce shooter signature."
Guy on the right side is visible. But...
Then he digitally disappears.

I suspect we may just be seeing some video editing magic, but I sure hope we see something magical on Monday during their release event.

I will be at the SilencerCo event Monday and will be live blogging out, but you can also sign up through SilencerCo’s website at for updates. Come back to TFB this Monday evening at 6:15pm Eastern Time where I’ll be live blogging (and hopefully video streaming) from SilencerCo’s launch event in Key West, Florida.

Full Teaser Video:

Chris Cheng
Chris Cheng

Chris Cheng is History Channel's Top Shot Season 4 champion and author of "Shoot to Win," a book for beginning shooters. A self-taught amateur turned pro through his Top Shot win, Cheng very much still considers himself an amateur who parachuted into this new career. He is a professional marksman for Bass Pro Shops who shares his thoughts and experiences from the perspective of a newbie to the shooting community. He resides in San Francisco, CA and works in Silicon

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2 of 28 comments
  • BillC BillC on Sep 11, 2015

    Don't over think it. It's a damn marketing video.

  • Tt_ttf Tt_ttf on Sep 11, 2015

    nice fiction on that HMD. HMD's is what I do for a living and that field of view and resolution makes a nice image for a render but actually doing that is entirely another thing.

    What they are showing is WAY beyond the AR state of the art. Not even the new ENVG III and FWS system is close to this and that system is many many MANY thousands of dollars.