Oakley's Secret Sauce (VIDEO)

Chris Cheng
by Chris Cheng

Thanks to TFB, I had the distinct pleasure of being invited back to Oakley HQ in Southern California to get a better understanding of how Oakley utilizes technology to develop their products.

You hear marketers say things like “we use cutting edge technology to develop our breakthrough products” and other lofty, hyperbolic statements. I wanted to get the skinny on what that marketing-speak means.

Back in November, the Oakley R&D team collected my eye tracker data for their new “Tombstone” eyewear. This video shows my meeting with the Oakley R&D folks where they give us more insight into how the data was utilized.

"Tombstone" eyewear. By Oakley Standard Issue.

Oakley also just announced that Tombstone is available for sale, you can learn more at http://www.OakleySI.com/Tombstone.

Really cool stuff, I hope you enjoy the video!

Phil Note: In fact Oakley started sales of the Tombstone shooting glasses on July 7th. They are available from many online retailers.

Chris Cheng
Chris Cheng

Chris Cheng is History Channel's Top Shot Season 4 champion and author of "Shoot to Win," a book for beginning shooters. A self-taught amateur turned pro through his Top Shot win, Cheng very much still considers himself an amateur who parachuted into this new career. He is a professional marksman for Bass Pro Shops who shares his thoughts and experiences from the perspective of a newbie to the shooting community. He resides in San Francisco, CA and works in Silicon Valley.www.TopShotChris.com.

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Join the conversation
  • GunFun ZS GunFun ZS on Jul 10, 2015

    So at the end of the story, they found out what we already know. Head down, big lens, if perscription, have the focal point about a quarter inch higher than your normal prescription glasses.

  • HKGuns HKGuns on Jul 11, 2015


    Eye's on the magazine isn't necessarily a good thing. Train yourself to be able to swap magazines while keeping your eyes on the threat.