My thoughts on Beretta’s Pod Gun 2

    TFB has covered a product update by Beretta, the GunPod2, which is essentially an electronic box that’s installed inside a shotgun stock. It can track your hunting path, shots taken, and store all that information in the cloud.

    The internet has responded to gun tech in some of the following ways:

    • “I hate ‘smart’ everything. I like my guns dumb.”
    • “This is revolutionary!”
    • “What’s next, the NSA will be able to track and disable guns with onboard electronics?”

    As someone who worked at Google for five years, I’m always interested in technology, especially gun tech. There are some really stupid apps out there (yes, “Yo” — I’m looking at you), but technology can enhance your experience, and I’m curious to see if shooters will find Beretta’s GunPod 2 useful or not.

    Right now, the GunPod 2 can track your walking path, datestamp and geolocate the shots you take. Within the app, you can take pictures+video from your phone and associate it with particular shots.


    GunPod 2 tracks your hunting/walking path via GPS. Photo courtesy of Beretta.

    This is a pretty good start but I think there’s more potential. What if I own a GoPro or other onboard camera and want to sync the footage with my GunPod 2 data? I have been on multiple bird hunts where I turn on my GoPro hoping some ducks keep coming, but they flare out. I then have multiple files I have to sift through to find the good video footage of ducks going down.

    Beretta needs to open up the GunPod via an API so other products can interact with it. Thankfully, I had a conversation with Beretta’s Communication & Marketing Manager, Riccardo Zanardelli, who said that API access is on the list of future features. Beretta wants to get a solid product out there before it starts going into feature creep which I can’t argue with.

    Right now, I think the GunPod 2 is fairly limited to hunters but I could see some potential uses around:

    • Skeet/trap/sporting clays courses wanting to keep track of how many shots are fired through rental guns
    • Competition shooters tracking round counts

    However, I’m not convinced these are strong drivers and so we’ll have to wait and see how the shooting community receives Beretta’s GunPod 2 once it becomes available more widely available. The new GunPod 2 is initially only available on the A400 Xplor, with plans to expand to other Beretta shotgun models. I’d also like to see the GunPod become a standalone module a shooter can install on any shotgun.

    So is the GunPod 2 just some superfluous technology bolted onto a gun? I think it’s a good start — Beretta is just getting started trying to figure out how to enhance the shooter experience. I’ll be getting a first hand experience with the GunPod 2 later this year and am looking forward to sharing my experience with TFB readers.

    Chris Cheng

    Chris Cheng is History Channel’s Top Shot Season 4 champion and author of “Shoot to Win,” a book for beginning shooters. A self-taught amateur turned pro through his Top Shot win, Cheng very much still considers himself an amateur who parachuted into this new career.

    He is a professional marksman for Bass Pro Shops who shares his thoughts and experiences from the perspective of a newbie to the shooting community. He resides in San Francisco, CA and works in Silicon Valley.