Targeting Men: Ammunition Wine

    I would not normally associate wine and shooting, but it seems the Daylight Wine Company has. Their latest wine line is “Ammunition” designed and specifically catering to the male wine market.

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    Their description:

    Wines of the Highest Caliber

    We are Ammunition. Our wines are specifically crafted for sportsmen and outdoorsmen with an appreciation for adventure and the finer things in life. Our wines are made from some of the best vines in the Sonoma Valley and Sonoma Coast, and were made to pair perfectly with the foods we all enjoy the most. Raised in families of outdoorsmen, we created these wines with the passion of our fathers and as an expression of the freedom in the American Spirit.

    Price points for the wine start at $27/bottle for “The Equalizer” a blend of Merlot, Syrah, Cabernet Sauvignon, and others. The Cabernet Sauvignon goes for $30 and the Pinot Noir from $36/bottle.

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    Personally, I would spend the money on real ammunition. But, my wife now has ammunition against me when I get the wrong case of “ammo.”

    Nathan S

    One of TFB’s resident Jarheads, Nathan now works within the firearms industry. A consecutive Marine rifle and pistol expert, he enjoys local 3-gun, NFA, gunsmithing, MSR’s, & high-speed gear. Nathan has traveled to over 30 countries working with US DoD & foreign MoDs.

    The above post is my opinion and does not reflect the views of any company or organization.