(Updated) How would you feel if you had a guaranteed ammunition supply, even during the worst “panics”? PRIME Club seeks to answer this question by providing ammunition at various levels through its membership program.

A PRIME Club membership answers these three questions:

1. When will I be able to get ammunition?

2. How much will my ammunition cost now and in the future?

3. What is the quality of my ammunition?

PRIME Club membership also includes:

• 30-day, money-back guarantee on your membership fees
• Money-back return policy on unopened ammunition, less shipping costs
• Includes high-quality ammunition for competition, training, self-defense, and practice
• Grants an exclusive, 12-month price protection 
• Grants an exclusive, 12-month, fixed product subscription based quantity protection
• Delivers with immediate and then quarterly scheduled shipments of fixed, subscription based products
• Allows access to membership-pricing on professional training and ammunition delivered to your training location
• Includes access to a respectful, online community that shares through our blog, chat room, and events
• Contributes to the protection of our Second Amendment rights

I was personally impressed with their ammo partner. PRIME Club has partnered with RUAG for high-quality rounds. Pricing is roughly in line with other major retailers (Note* Pricing is further discounted for members. Membership pricing is typically 20% less than what you see current see on the website.), with lower-cost options (MFS steel-cased) available for purchase.

What do you think? Is having guaranteed supply of good ammo worth a fee?

UPDATE (4/14/2014, 5:30 PM EST):

They owner just called me and spent some time going over the PRIME Club. Jim is a passionate guy that seems committed to supporting shooters. Important things to note prior to formulating an opinion:

1. Geco is brand made by RUAG. RUAG is high quality stuff. I have shot it in Europe and personally, its more comparable to Hornady than XM193 in terms of performance. We will have a review of the ammo coming soon!
2. The prices listed are all non-membership pricing. Membership pricing is typically 20% less than what you see current see on the website. 
3. When you sign up for a membership, you can also purchase ammo outside your allotment. The allotment is guaranteed; A la’ carte is on a whats-available basis. Prime currently has “tens of millions” of rounds in its US warehouse.
4. They will be offering three tiers of private-label ammo. “Precision” is the high-quality stuff (Swiss P), “Performance” is the good value, better performance (Geco), & “Practice” steel cased (MFS).