Hornady is launching a range of products designed self-defense in a zombie apocalypse. The video below is NSFW.

Be PREPARED — supply yourself for the Zombie Apocalypse with Zombie Max™ ammunition from Hornady®! Loaded with PROVEN Z-Max™ bullets…yes PROVEN Z-Max™ bullets (have you seen a Zombie?). Make sure your “bug out bag” is ready with nothing but the best!

WARNING: THIS IS LIVE AMMUNITION. THIS IS NOT A TOY.

Disclaimer: Hornady® Zombie Max™ ammunition is NOT a toy (IT IS LIVE AMMUNITION), but is intended only to be used on…ZOMBIES, also known as the living dead, undead, etc. No human being, plant, animal, vegetable or mineral should ever be shot with Hornady® Zombie Max™ ammunition. Again, we repeat, Hornady® Zombie Max™ ammunition is for use on ZOMBIES ONLY, and that’s not a nickname, phrase or cute way of referring to anybody, place or thing. When we say Zombies, we mean…ZOMBIES!

Z-Max cartridges include 55 gr. .223 Rem (~$16/box),123 gr. 7.62x39mm (~$14/box), 115 gr. 9mm (~$15/box), 165gr. .40 S&W (~$17/box), 185 gr. .45 ACP (~$18/box), 168 gr. .308 Win. (~$24/box), 12 gauge 00 Buck ($10 / 10 round box).

Until I see these rounds listed for sale on the Hornady website, I am not going to rule out that this is just a clever viral marketing stunt. I have confirmed that they are real.

[ Many thanks to Ben & Drew for emailing us about the Z-Max. ]